The Andromeda update has fundamentally changed how social media platforms decide which ads win—and it’s no longer about hyper-targeting or “hacks.”
In this Lunch & Learn workshop, we’ll break down what Andromeda actually prioritizes and why creative, storytelling, and video are now the primary drivers of performance. You’ll leave with a modern framework for building social ads that capture attention, create demand, and convert in today’s algorithm-driven environment.
Speaker: Ben Sorensen, Founder and President of Ascent Digital
Ben is also the host of the Chasing Greatness podcast, a 2022 Entrepreneur of the Year award winner, ultra runner, and keynote speaker. With a BA in Marketing and 15+ years of experience helping businesses grow through strategic digital marketing, Ben brings practical, real-world insight you can apply immediately.
Key Takeaways
• What the Andromeda update changed—and why targeting-first strategies are no longer enough
• How to build high-performing social ads using story, emotion, and video
• How to create multiple creative angles that work with the algorithm
• How to design ads that show how an experience or product feels (not just what it is)
• A repeatable creative framework you can use across Meta, paid social, and beyond
Lunch: This month’s lunch will be updated soon. Check the event ticket link for updates on our website.
Thank you to TBK Bank for hosting and making this event possible.
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