7.5 hours
Dundalk Institute of Technology
Starting at EUR 183
Wed, 29 Oct, 2025 at 09:00 am to 04:30 pm (GMT+00:00)
Dundalk Institute of Technology
Dublin Road, Dundalk, Ireland
Join us for PRISM Immersive Technology Summit — this landmark all-island gathering brings together up to 150 decision-makers who are exploring or already using Immersive Technologies (AR/VR/XR), Artificial Intelligence (AI) and Digital Twins to reduce costs, acclerate growth and outpace competitors.
Delivered in partnership with Dundalk Institute of Technology (DkIT), PRISM will highlight real-world success stories and ROI, showing how these technologies are already transforming industries and unlocking new growth opportunities.
If you’re exploring XR adoption in the next 3–5 years, this event is your chance to get ahead of the curve.
Over one action-packed day you will:
Whether you’re seeking productivity gains, cost savings, faster training, or new ways to innovate, PRISM is your gateway to proven solutions and collaborative opportunities.
Who will you meet?
Supported by:DkIT, Queen’s University Belfast, Digital Catapult, InterTradeIreland, Louth County Council and its Local Enterprise Office, Oriel Hub, Cutural & Creative Industries Skillnet, Creative Ireland and more.
Fourth Reality will demo educational VR apps including the Digital Twin of University College Cork's high-tech science studio
Realsim will be will be demonstrating the VR Red Sea Airport Airside Driver training experience developed for daa International for their client Red Sea Global. As well as demonstrating city Digital Twins for various urban planning projects, from Dublin, Cork and Grenoble (France).
AIMA Opex will demonstrate how they use Smart Glasses to guide experienced factory operators to scan a job, then narrate, and perform each step. They will show how they use AI to build a living model of what “correct” looks like, giving factory operators real-time instructions as they work. "This is intelligence built into the work itself."
Virtual Museum of Art will present an exciting VR gallery experience, showcasing a diverse range of immersive digital artworks that invite visitors to explore art beyond traditional boundaries. Alongside the VR gallery, VMA will feature a lively, interactive drawing platform that encourages creativity and engagement, where visitors can create and interact with art in a fun and immersive virtual environment.
The team from MSLETB XRHub Sligo will be showcasing the Immersive Technology Apprenticeship & XRHub, as well as demoing a SpatialLab 3D Laptop, the Meta Ray-Ban glasses, and other XR devices.
ACE will be showcasing their Mixed Reality Drone Flight Training Prototype App — an immersive training tool designed to help drone pilots prepare for their Specific Category drone licence practical test. Developed in Unity using the Microsoft Mixed Reality Toolkit, the app simulates key steps in the flight assessment process, offering a safe, interactive environment for pilots to practice essential skills and procedures.
Arup will showcase a VR experience they developed for South Dublin County Council as part of the Knocklyon to Ballyboden Active and Sustainable Travel Scheme.
Designed to support engagement during the planning process, the experience allows users to explore the proposed infrastructure from the perspective of a pedestrian, cyclist and driver. By bringing the design to life, it helps people understand the scheme and take part in shaping its development.
At the Digital Catapult booth visitors can expect to meet members of Digital Catapult’s Digital Twin team with knowledge of immersive technologies and Digital Twins. They can experience the Digital Twin education experience exploring collaborative environments across Digital Catapult facilities in the Belfast Digital Twin Centre, London’s IoT Lab, and the Advanced Media Production facility at Gateshead and learn about the process of creating a Digital Twin of a real-world asset.
Experience the Future of Learning with Adaptas at PRISM! Visit the Adaptas stand to explore their award-winning Virtual Reality (VR) learning experiences, created with leading partners in insurance, banking, mental health, hospitality and telecommunications.You will have an opportunity to experience, first hand, immersive, tailored learning and test two new experiences in development: The Courage Box and An Exploration of Communication in the Workplace, in collaboration with XR design partner The Immersive Agency.Don’t miss John Mulreid's talk at PRISM on how Adaptas-powered VR is transforming learning at FBD Insurance and National Broadband Ireland.Adaptas - Leading Learning, Leading Change
Info: Timmy Ghiurău is a pioneer in immersive technologies, bridging design, research, and engineering to shape the future of mobility and AI. At Volvo Cars, he led the adoption of Unity, Varjo, and NVIDIA tools to bring XR into every stage of product development - from early design concepts and ergonomics research to validation and the user experience of self-driving cars. His work has consistently turned speculative ideas into practical workflows, redefining how industries innovate with simulation and immersive design. Today, as co-founder of The Point Labs (The new Immersive Bauhaus), Timmy continues to fuse worldbuilding, XR, and AI into experiments and platforms that push both culture and technology forward. Timmy is also an active investor in deeptech and creative industries, with a focus on strengthening the European research ecosystem. He has provided strategic advice to the European Commission and other governmental institutes on foresight, digital twins, and AI policy.
Info: Mark is the Executive Director of the Augmented Reality for Enterprise Alliance (AREA). The AREA is a membership funded alliance, helping to accelerate the adoption of Augmented Reality (AR) through a comprehensive ecosystem.
With a focus on creating value and ROI for its members, his goal is to develop a robust and active ecosystem for AR. His background includes a strong interest in mobile, AR, VR, and IoT and he is excited to work with enterprises, providers and research organizations to the benefit and growth of AR within the enterprise.
At PRISM Mark will discuss the 'Status of the Enterprise Augmented Reality (AR) Ecosystem and What Can We do to Improve it!'
Info: In this session 3 leaders from industry will discuss XR use cases in their business. Bilal Shahid, Project Officer at daa International who will talk about daa International's VR Integration Programme: using virtual reality for operational readiness at airports. Brian Cooney, CEO at KUKA Robotics Ireland, will discuss how digital twin, XR and AI shorten lead-time, ensure safety and reduce the cost of automation for manufacturing. Claudia Hyland from Decotek will talk about their partnership with Irish Manufacturing Research to apply Immersive Technologies. The session will end with a reflection panel hosted by Mark Sage.
Info: During this session we will hear from 7 different speakers who are applying Immersive Technologies for Skills development and Training. Iris Kerssebeeck from MSLETB will talk about the Immersive Technology Apprenticeship. John Mulreid from National Broadband Ireland will tell us how they are Transforming Talent Development. Startup founder Nadine Seward will explain Why VR Makes Sense for Construction. Dr. Aoife Morrin from DCU will talk about Virtual Instrumentation Twins for Undergraduate Immersive Lab Training in Chemistry. John Cassidy from WWETB will speak about Enhancing NZEB Skills Through Simulation. Andrew O'Mullane, from South Dublin County Council will talk about Enhancing Public Engagement in Civil Projects through VR.
Info: During lunch delegates will have an extended opportunity to engage with our many exhibitors, and to enjoy the best of XR applications and experiences developed by Irish companies.
Info: Mark Sage, from Augmented Reality for Enterprise Alliance will discuss the Business Case Justification: How to scale your pilot. Kevin Doherty, from Digital Catapult will present an Immersive Perspective on Digital Twins. Thierry Jourquin, from XRintelligence will demonstrate XR Rapid Prototyping. Sam del Greco IMR will cover the Process Workflow for Capture, Creation, and Conversion. The session will wrap with an audience Q&A panel, with the speakers, hosted by Mark Sage.
Also check out other Workshops in Dundalk, Arts events in Dundalk, Health & Wellness events in Dundalk.
Tickets for PRISM - Where VR/AR/XR meet Digital Twins and AI can be booked here.
| Ticket type | Ticket price |
|---|---|
| Super Early Bird | 196 EUR |
| Early Bird | 255 EUR |
| General Admission | 366 EUR |
| 2 for 1 Admission | 183 EUR |
