Photographing Evita and Juan Domingo Perón: A Tale of Image Branding

Lecture by Iliana Cepero, Assistant Professor of Modern/Contemporary Art History and Visual Studies, The New School

Photography played a pivotal role in the construction of the political personas of Juan and Eva Perón. The famous couple was portrayed in various guises, including that of a royal family. Perón incarnated a tango singer, a proletarian, and an authoritative paternal figure, while Eva embodied an effective politician, a mid-twentieth century Cinderella, a Hollywood star, and a motherly Catholic saint. This representational diversity enabled them to personify contradictory characters, such as the ruler and the disenfranchised. It also allowed them to successfully engage a diverse audience. Photographs of the couple aimed to harness emotions, cultivate blind loyalty, and propagate the creed of social change.

$10; free for SMU faculty/staff/students and Meadows Museum members at the Individual level and above.

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