Natalie Slater on Website Migrations - Melbourne SEO Meetup - Nov 6th, 6 November | Event in Cremorne | AllEvents

Natalie Slater on Website Migrations - Melbourne SEO Meetup - Nov 6th

SEO Collective

Highlights

Thu, 06 Nov, 2025 at 06:00 pm

3 hours

level 2/65 Dover St

Free Tickets Available

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Date & Location

Thu, 06 Nov, 2025 at 06:00 pm to 09:00 pm (GMT+11:00)

level 2/65 Dover St

65 Dover Street, Cremorne, Australia

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About the event

Natalie Slater on Website Migrations - Melbourne SEO Meetup - Nov 6th
SEO Expert Natalie Slater Shares Essential Strategies for Protecting Traffic During Website Migrations + Latest SEO News + Free Drinks

About this Event

Welcome to the Melbourne SEO Collective's November meetup! This month, we're excited to welcome international SEO speaker Natalie Slater, who will be sharing her deep expertise on one of the most critical (and nerve-wracking) challenges in SEO: website migrations.

With 17 years of experience leading SEO teams for some of the world's best-known brands, Natalie brings battle-tested insights on protecting your site's visibility and performance during major changes. This is a must-attend session for anyone planning a migration or wanting to understand how to minimise risk when moving, redesigning, or restructuring a website.

Get ready for expert insights, practical takeaways, networking, and of course, tasty food and drinks – all on the house.

Don't forget to RSVP and secure your spot for this essential session!


Hosts:
  • Nik Ranger - Senior SEO Consultant at Dejan Marketing
  • Peter Macinkovic - SEO Lead at Easygo Gaming



Running sheet:
  • 6pm - 6.30pm Networking, food and beverages
  • 6.30pm Introduce SEO Collective, Acknowledgement Of Traditional Owners, Introduction of Keynote Speakers, Sponsors
  • 6.30pm-6.55pm SEO news, algorithm updates, SERP volatility
  • 6.55pm -7.00pm Intermission
  • 7.00pm - 7.45pm Natalie Slater Keynote
  • 7.45pm - 8.00pm Q&A
  • 8.00pm Networking and beverages

RSVP now and be there!



Keynote Presentation: Natalie Slater on Website Migrations

Website Migrations: Protecting Traffic and Revenue Through Major Site Changes

This November, we're thrilled to host Natalie Slater, an internationally recognised SEO consultant with 17 years of experience delivering technical SEO, digital PR, and content marketing strategies for major global brands.

Natalie will be speaking at WTSFest Melbourne later this month, and we're fortunate to have her share her expertise with our community first.

Website migrations are high-stakes projects that can make or break your organic performance. Whether you're moving domains, changing platforms, restructuring your site architecture, or implementing a rebrand, the risks to traffic and revenue are substantial.

Even small oversights can lead to significant visibility loss that takes months to recover from.

In this practical, in-depth session, Natalie will cover:

  • Common pitfalls that lead to traffic loss during migrations
  • Clear processes and frameworks to protect visibility throughout the migration
  • Pre-migration planning and risk assessment strategies
  • Critical technical considerations and testing protocols
  • Post-migration monitoring and recovery tactics
  • Real-world examples of what goes wrong (and what goes right)

With her extensive hands-on experience leading migrations for major brands, Natalie brings the kind of practical, battle-tested knowledge that only comes from managing these complex projects in the real world.

Whether you're planning an upcoming migration, recovering from one, or just want to be prepared when the time comes, this session will equip you with the frameworks and checklists you need to minimise risk and protect your hard-earned organic visibility.


Organisers:
  • Nik Ranger - LinkedIn
  • Peter Macinkovic - LinkedIn
  • Paula Glynn - LinkedIn
  • Regan McGregor - LinkedIn
  • Dejan Mladenovski - LinkedIn
  • Sally Mills - LinkedIn



Background:

The SEO Collective has evolved from the original Melbourne SEO Meetup, which was started by David Ivanow. Throughout the years it was run by Chris Burgess, Peter Mead, Pam Meagher and Saijo George. SEO Collective today has blossomed into a vibrant hub for SEO enthusiasts to share ideas, discuss strategies, and establish connections in Melbourne, Sydney and Brisbane with over 3,000 members.

Our vision is to create a conducive environment where everyone, from business owners to SEO professionals, can learn and grow. We encourage thought-provoking discussions, shared learning, and a collaborative approach to navigating the challenges of digital and web marketing.

Whether you're a seasoned SEO consultant, a business owner keen to enhance your digital acumen, or a member of a larger agency, you'll find value in the SEO Collective Meetup.

RSVP now to secure your free ticket!


Also check out other Meetups in South Yarra, Workshops in South Yarra.

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Ticket Info

Tickets for Natalie Slater on Website Migrations - Melbourne SEO Meetup - Nov 6th can be booked here.

Ticket type Ticket price
General Admission Free
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level 2/65 Dover St, 65 Dover Street, Cremorne, Australia
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Natalie Slater on Website Migrations - Melbourne SEO Meetup - Nov 6th, 6 November | Event in Cremorne | AllEvents
Natalie Slater on Website Migrations - Melbourne SEO Meetup - Nov 6th
Thu, 06 Nov, 2025 at 06:00 pm
Free