Messaging That Works: How to Market Complex Ideas, 11 November | Event in Columbia | AllEvents

Messaging That Works: How to Market Complex Ideas

Howard County Economic Development Authority

Highlights

Tue, 11 Nov, 2025 at 05:00 pm

2 hours

Maryland Innovation Center

Starting at USD 29

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Date & Location

Tue, 11 Nov, 2025 at 05:00 pm to 07:00 pm (GMT-05:00)

Maryland Innovation Center

6751 Columbia Gateway Drive, Columbia, United States

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About the event

Languages English
Messaging That Works: How to Market Complex Ideas
Learn how to turn complex ideas into clear, compelling messages that connect and convert at MIC’s Messaging That Works workshop.

About this Event

This event is free for MIC Elevate, Amplify, and Empoer Members—just one of many exclusive benefits. Not a member yet? Join today to unlock full access to events, resources, and a thriving community of innovators. Membership |


Great ideas don’t make an impact if no one understands them. Whether you’re pitching investors, explaining research, or marketing a technical product, clarity is everything.

Join us in person at the Maryland Innovation Center for Messaging That Works: How to Market Complex Ideas, a practical workshop led by Joel Benge, communications strategist and author of Be a Nerd That Talks Good. Joel has worked with organizations from NASA to Nickelodeon—and now helps startups and technical experts turn complex concepts into messages that inspire action.


What you’ll gain:

  • Spot the Pitfalls: Diagnose why technical communication fails and how to avoid common traps.
  • Head, Heart, Gut Model: Craft messages that resonate emotionally, logically, and credibly.
  • Translate Complexity into Clarity: Learn to explain technical topics in ways that capture attention and drive results.

This session is perfect for founders, innovators, and technical professionals who need to get their message across—clearly, memorably, and persuasively.


Meet Your Instructor: Joel Benge

Joel Benge has built a career at the intersection of technology, storytelling, and strategy. He’s worked with organizations ranging from NASA to DHS to early-stage startups, translating highly technical ideas into messaging that sticks. Along the way, he even created a card game to simplify a PhD thesis into a 40-second pitch. Today, Joel coaches startups, researchers, and practitioners to communicate with confidence and impact. His latest book, Be a Nerd That Talks Good, is fast becoming the go-to guide for tech founders who want to market their ideas effectively.



Disclaimer:

By registering for this event, you agree that your contact information may be shared with the event sponsor(s) for follow-up communications related to the event or their services. If you prefer not to have your information shared, please contact the event organizer directly.


Please note: Photos, videos and recordings may be taken during the event and used for marketing or promotional purposes by the organizers and sponsors. By attending, you consent to the use of your image and likeness in these materials.


Also check out other Business events in Columbia, Workshops in Columbia, Arts events in Columbia.

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Ticket Info

Tickets for Messaging That Works: How to Market Complex Ideas can be booked here.

Ticket type Ticket price
Early Bird 29 USD
Late Admission 55 USD
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Nearby Hotels

Maryland Innovation Center, 6751 Columbia Gateway Drive, Columbia, United States
Tickets from USD 29
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Messaging That Works: How to Market Complex Ideas, 11 November | Event in Columbia | AllEvents
Messaging That Works: How to Market Complex Ideas
Tue, 11 Nov, 2025 at 05:00 pm
USD 29