Building for Greatness: The Power of Culture in Building Your Business

Paid Registration also Required at: https://connect.chicagobooth.edu/topics/23462/events/138310

We’ll speak with Dr. Brent Ridge, co-founder of the beloved brand Beekman 1802 and author of the new book G.O.A.T. Wisdom: How to Build a Truly Great Business. Drawing from his experience growing Beekman from a small business operated out of his home into a global company backed by private equity, Brent will share the twelve timeless principles that helped them build a brand rooted in kindness, resilience, and purpose - principles that drive both internal culture and customer loyalty.

Brent will be joined by Laura Beres, MBA '12, VP and Head of Wellness at Ulta Beauty, where she leads one of the company’s top strategic initiatives. Laura brings a unique perspective on scaling culture within large organizations, and how wellness, values, and consumer insight intersect to drive meaningful business growth.

Together, they’ll explore:• How values-based leadership creates long-term impact

• Lessons from building (and rebuilding) a brand during challenging times

• The role of community and customer connection in enduring success

• How culture becomes a competitive advantage

Whether you're an entrepreneur, team leader, or executive, this conversation will offer actionable insights on how to build a business that’s not only successful, but truly great - a business that people want to work for, buy from, and believe in.

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