Stop Doing It All: The Power of Outsourcing to Grow Your Business

📅 Thursday 20th Novemver 2025
🕡 6:30–8:00 PM
📍 The Site, Cheltenham

Running a business often feels like spinning a hundred plates at once. But what if you didn’t have to do it all alone?

Join us for an inspiring and practical evening with Dionne Popplestone, award-winning businesswoman and Founder of Dionne Popplestone Ltd, a VA agency known for going far beyond admin to become a true extension of their clients’ businesses.

With a background managing multi-million-pound retail stores and shopping centres, Dionne brings exceptional organisational, project management, and customer service skills into the small business world. In 2024, she was recognised with the Best New Business Award at the Best Businesswomen Awards.

Expect a mix of practical advice, a fun myth-busting quiz to get you thinking differently, and real insight into how outsourcing can transform the way you work.

✅ Why outsourcing is the secret to saving time and scaling your business.
✅ The different ways a VA can support you, far beyond admin tasks.
✅ How to spot the right time to outsource and what to delegate first.
✅ The biggest myths around outsourcing (and why they’re holding you back).
✅ Practical steps to free up headspace and focus on what really matters.

💡 Women in business who feel overwhelmed trying to do it all.
💡 Entrepreneurs and freelancers looking to reclaim their time.
💡 Small business owners ready to grow but stuck in the day-to-day.
💡 Anyone curious about how a VA can add real value beyond admin.
💡 Women wanting to connect, learn, and be inspired.

We’re thrilled to welcome Dionne Popplestone, Founder & Lead VA of Dionne Popplestone Ltd.

Dionne started her business with a simple mission: to support people and help them feel truly valued in their work. What began as a passion for helping others has grown into an award-winning VA agency that goes far beyond admin, acting as a trusted extension of every client’s business.

With a background managing multi-million-pound retail stores and shopping centres, Dionne brings exceptional organisational and project management expertise to entrepreneurs and small business owners. In 2024, she was recognised with the Best New Business Award at the Best Businesswomen Awards.

At her core, Dionne believes in building genuine relationships, offering fair pricing, and bringing positivity to every project. Her goal is to free business owners from the overwhelm of “doing it all,” so they can focus on what really matters—growing their business and enjoying the journey.

🌐 Website: dionnepopplestone.co.uk
📸 Instagram: @dionnepva

Info: Grab a drink, enjoy some nibbles, and meet fellow women in construction, property & business.

Info: Running a business can feel like trying to do all the things all at once. But here’s the truth: you don’t have to do it alone.


At this Built By Her event, Dionne Popplestone will share how outsourcing and working with a VA can help you save time, reduce overwhelm, and create the freedom to actually grow.


This isn’t just about admin, it’s about having someone in your corner who brings structure, strategy, and headspace, so you can focus on the work that lights you up.


And this session won’t be 45 minutes of just listening. It’s designed to be interactive and practical, with:

Dionne’s Talk – her story, what a VA really does, and the power of outsourcing.

Interactive Quiz – a myth-busting session to challenge assumptions.

Practical Takeaways – simple steps to know when and how to outsource.

Q&A – open discussion and advice tailored to the room.


Built By Her events are all about collaboration, confidence, and community. Come for the learning, stay for the conversation.

Info: We’ll round off the evening with time to connect, chat, and share takeaways.

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