📅 Small Business Saturday Prep Workshop
Monday, Nov. 17 | 11 a.m.
Location: Base Innovations (1001 Smith Street, Charleston) & via Zoom
Register for free at
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Get your business ready for Small Business Saturday!
Join Patriot Guardens for a hands-on workshop that will walk you through everything you need to make the most of this nationwide shopping event. Whether you’re a small shop owner, market vendor, or service provider, this session will help you boost visibility, attract customers, and build long-term relationships.
Here’s what we’ll cover:
🌟 Core Concepts: Learn the history and purpose of Small Business Saturday—why it matters, and what the data shows about its impact on local economies.
📣 Pre-Event Prep: Discover how to create buzz through social media, email, and local partnerships; register your business with American Express; and plan effective promotions, inventory, and staffing.
🛍️ Day-Of Strategies: Make your shop stand out with inviting décor, live social media engagement, and smooth customer flow.
💌 Post-Event Follow-Up: Learn how to thank customers, analyze results, and turn new faces into loyal fans.
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