Cedar Rapids - Explaining Diagnostics, Repairs & Maintenance with Confidence

The registration fee for members is only $70, while for non-members, it is $80. This fee includes dinner and training. Please reserve your spot today by clicking the FIND TICKETS button to the right.
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While technicians often have a wealth of training opportunities, service advisors are frequently left without the same level of development. However, the success of any automotive shop hinges on the advisor’s ability to effectively communicate, sell, and upsell services to customers. Without this balance, both financial performance and team morale
can suffer.

In this interactive session, we’ll focus on practical strategies to help you boost service sales and enhance customer communication. We'll begin by tackling real-world diagnostic case studies, diving into how to communicate diagnostic processes to customers effectively—emphasizing the critical point that diagnostics are not a free service.

Next we’ll review modern manufacturer maintenance schedules, diving into extended oil change intervals and lifetime fluids. Finally, we'll explore commonly recommended maintenance services, with plenty of room for active discussion and participation.

You may also like the following events from Midwest Auto Care Alliance - MWACA:

• Next Thursday, 7th August, 06:30 pm, Des Moines Chapter Event - Automotive Service Industry Family Picnic in Bondurant
• Next Saturday, 9th August, 08:00 am, Cedar Rapids - Diagnostic Playbook (All-Day Event) in Cedar Rapids
• Next month, 26th August, 06:45 pm, St. Louis Chapter - TAKE ME OUT TO THE BALL GAME! in St. Louis

Also check out other Workshops in Cedar Rapids.