High-Touch in a High-Tech World

In today’s digital-first hospitality landscape, technology is essential — but human connection remains irreplaceable. Join HSMAI Puerto Rico and guest speaker Bob Anderson for an interactive 2-hour session designed to help hospitality sales professionals master the balance between innovation and authenticity.

Discover how to:
✨ Redefine the meaning of High-Touch through neuroscience-based selling and emotional connection.
⚙️ Use High-Tech tools more effectively — without falling into the “shiny object” trap.
🔮 Build a Hybrid Sales Model that blends data, empathy, and strategy to boost conversions and personal growth.

Expect actionable insights, lively discussion, and a renewed confidence in your ability to connect, sell, and lead in a fast-evolving industry.