Small Business Saturday is a nationwide shopping holiday in the United States that takes place the Saturday after Thanksgiving, right between Black Friday and Cyber Monday. It was created in 2010 by American Express to encourage people to shop at local, independently owned businesses rather than big-box retailers or online giants.
Here’s why it matters:
Supports local economies: Every dollar spent locally tends to stay in the community, helping small businesses thrive.
Critical for small businesses: Many rely on the holiday season for their largest sales quarter of the year.
Community engagement: It promotes a sense of connection and pride in supporting hometown businesses.
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