Business Networking and Future Insights with McCrindle Research

You are invited to join us for inspiring evening of networking as we wrap up 2025 Small Business Month.

We are excited to engage in an evening of future-focused insights with renowned social research firm , as we explore the key generational trends transforming the way we do business. From Gen Z and Alpha to the rising Gen Beta (2025-2039), this event unpacks how these emerging consumer groups are influencing buying behaviours, technology use, workplace expectations, and brand loyalty.

Who are McCrindle?

Leading social researchers with an international following. They have coined terms like ' Generational Alpha' and continue to turn data into insights for businesses and professionals working in competitive industries to make confident, well-informed decisions.

Looking Ahead

Generation Beta represents the dawn of a new era. They will grow up in a world shaped by breakthroughs in technology, evolving social norms, and an increasing focus on sustainability and global citizenship. Understanding their needs, values, and preferences will be critical as we anticipate how they will shape the future of society, and of course business!

Who Should Attend

All small businesses in the Camden LGA and employees are welcome to attend! Whether you are in retail, services, hospitality, marketing, or leadership, this is your opportunity to gain strategic insights, ask big questions, and make meaningful connections with other forward-thinking professionals.

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This event is part of Camden Council's 2025 Small Business Month Program. For more business learning and networking opportunities, visit

This is a free event, so if plans change please let us know so your spot can be given to another business. If you have any questions, please contact Camden Council's Economy & Place Team at QnVzaW5lc3MgfCBjYW1kZW4gISBuc3cgISBnb3YgISBhdQ==.

Sophie Renton is a social researcher and generational expert who is passionate about using evidence-based insights to inform strategy and help organisations to thrive amidst complexity. As the Managing Director at the internationally recognised McCrindle, she leads the McCrindle team in search of insights that lead to better outcomes for organisations, communities and individuals.

As the author of numerous research publications, she keeps her finger on the pulse of the trends shaping our lives. From the factors disrupting the future of education, leading thriving intergenerational teams and developing leaders, Sophie believes having a clear understanding of the context in which leaders are operating today is essential for mapping the path forward

As a sought after consultant, media commentator, and facilitator, Sophie’s passion for leadership, building healthy intergenerational teams and the next generation enables her to bring robust, research-based content to her engaging presentations and consulting.

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