SETsquared Workshop: Turning interest into income

Creating Income Streams That Drive Sustainable Growth

Every founder needs more than just a great product — they need a revenue engine that can scale. This hands-on workshop is designed to help first-time founders build income streams that are repeatable, sustainable, and built to support long-term growth.

We’ll break down what a scalable revenue model really looks like, explore different monetisation strategies, and show you how to align pricing, customer value, and operational delivery for maximum impact. Whether you're pre-launch or already generating early revenue, this session will help you shape a model that grows with your startup.

Participants
This workshop is for early-stage or first-time founders. Ideal for those pre-revenue or with initial traction, looking to turn interest into consistent income and a path to long-term growth.

Agenda

The core components of a scalable revenue model

How to validate your revenue assumptions with real customer insight

Different revenue strategies (subscription, freemium, licensing, usage-based, etc.)

Aligning pricing with customer value and market positioning

How to avoid common pitfalls in early-stage monetisation

Metrics that matter: CAC, LTV, MRR, ARR.

Learning Objectives

A draft or refined revenue model tailored to your startup

A practical toolkit to test, iterate, and optimise your income streams

Clear next steps for validating and scaling your model

Confidence to talk about your revenue strategy with partners, advisors, or investors

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