Consultative selling: How to build trust and long term business

Consultative selling: Building a groundwork for sales success

Whether you call yourself a salesperson or not, we all have to sell – our ideas, our services, our businesses. And right now, when money is tight and competition is fierce, getting sales over the line can feel tougher than ever.

So how do you stand out from the crowd without dropping your price? By shifting the focus from pushing products to solving problems – and building the kind of trust and credibility that keeps clients coming back.

In this interactive Bite-sized learning workshop with Chamber member Peter Reynolds from Consultative Selling Solutions, you’ll explore the mindset and techniques behind consultative selling – a strategy that moves the focus away from products and towards your clients’ real needs to help get those sales over the line. You’ll learn how to adapt to different buying styles, ask smarter questions and use active listening to build the groundwork for better sales success.

Through practical exercises you’ll learn ways to build rapport and credibility from the very first conversation and how to keep that trust growing over time. The goal? To move beyond competing on price, and instead differentiate your business through value, performance and quality.

You’ll come away with:

• Practical ways to build instant rapport and credibility

• A process for asking the right questions to uncover real client needs

• Listening techniques to understand what your clients say – and what they don’t

• A clear, repeatable approach to building stronger, more profitable relationships

Whether you’re new to sales, transitioning into a role with more business development responsibility, or looking to refine your approach, this session will give you a foundational sales process you can use and to develop leads and drive your business forwards.

FAQs

What's the refund policy? Places are limited, and events are usually oversubscribed. Please give two working days’ notice via email for a refund* or you’ll be required to pay for your place in full.

*Eventbrite booking fees are non-refundable unless the event is cancelled or there are duplicate charges.

Can I attend if I am not a member of the Chamber? If you have never been a member of the Chamber you can book and join as a guest at two of our events (just one Chamber Breakfast). After this, you will need to join the Chamber to enjoy the benefits of membership. If you'd like to join the Chamber you can find out more on our website.

How do I find out about other upcoming events and news? To receive news about the Chamber and our events please sign up to our mailing list.

Also check out other Business events in Brighton and Hove, Contests in Brighton and Hove, Workshops in Brighton and Hove.