Using Authenticity to Level Up Your Business

Taught by Laura Cook of Keller Williams NYC

(ALC Member 2018-2024 and member of Keller Williams Luxury International)

In a world where clients are bombarded with noise, gimmicks, and generic sales pitches, what truly sets you apart? Authenticity.

This session is about discovering how to bring the best version of yourself into every part of your real estate business — from lead generation to negotiations, from social media to client service. You’ll learn how to build trust faster, communicate more effectively, and create lasting client relationships by leaning into your unique strengths instead of trying to sound like everyone else.

Through real-world examples, you’ll walk away with:

• A clear understanding of what authenticity really means in real estate.
• Techniques to sound like yourself while still staying professional.
• Tools to connect more naturally with your sphere and leads.
• Strategies to grow your business by building trust and confidence.

Whether you’re a brand-new agent or an experienced producer, this class will help you sharpen your voice, deepen your client relationships, and level up your business — by being unapologetically you.

ABOUT LAURA:

Laura Cook is a top-producing New York City real estate agent and founder of the LC|NYC Team at Keller Williams, a boutique husband-and-wife team she runs with her husband, Adam Wolfe. Together, they specialize in Manhattan co-ops, condos, and luxury sales. Laura has consistently ranked as one of the top agents in the Market Center. Laura is a member of the KW Luxury Division and has served on the Agent Leadership Council (ALC), where she mentored fellow agents and helped shape the direction of her Market Center.

Before launching her real estate career, Laura worked professionally in musical theatre and is a proud member of the Actor’s Equity Association. She holds an MFA in Acting from Kent State University and dual B.A. degrees in Musical Theatre and Public Relations from Pepperdine University. This background gives her a commanding presence and a deep understanding of authentic communication — skills she now shares with agents who want to elevate their own businesses.

Laura is passionate about helping agents discover that authenticity is their greatest business advantage. Her classes focus on how to build trust, win clients, and grow a business that reflects who you truly are.

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