HBR Press Presents: Book Event for G.O.A.T. Wisdom

HBR Press presents a book event for G.O.A.T. Wisdom: How to Build a Truly Great Business. The authors - Beekman 1802 cofounders Dr. Brent Ridge and Josh Kilmer-Purcell - will be in conversation with Harvard Business School professor Michael Norton.

Brent Ridge and Josh Kilmer-Purcell launched Beekman 1802 in one of New York State's poorest counties with no funding, and in the middle of a punishing recession. They didn't have much of a business plan. But they did have some timeless wisdom that Brent's and Josh's parents and grandparents had taught them--the "greatest of all time" principles for good living that can also be used as a foundation for any business.

In G.O.A.T. Wisdom, for the first time, Ridge and Kilmer-Purcell present the twelve principles that made the biggest difference in their entrepreneurial journey, and show how these principles are relevant for anyone ready to defy the odds and grow a brand that matters.

Whether launching your own venture, growing a side hustle, or looking to make a bigger impact on your company, G.O.A.T. Wisdom will give you the tools, the confidence, and the inspiration to build something meaningful and lasting that customers will value and feel they can't do without.

Brent Ridge, MD, and Josh Kilmer-Purcell cofounded Beekman 1802 in 2008 and have lead the company ever since. Prior to his entrepreneurial career, Ridge was Vice President of Healthy Living at Martha Stewart Living Omnimedia. He also built a distinguished medical career as a specialist in geriatric medicine, completing a fellowship at Mount Sinai School of Medicine and joining the faculty there as an assistant professor. He founded the Martha Stewart Center for Living at the Mount Sinai Hospital, one of the world's leading geriatric centers.Josh Kilmer-Purcell is a New York Times bestselling author, with three memoirs to his credit: I Am Not Myself These Days, Candy Everybody Wants, and The Bucolic Plague. Prior to founding Beekman 1802, Josh was an award-winning creative director at several top New York City advertising agencies, serving clients including Delta Air Lines, Absolut Vodka, Target, Nestlé, and Unilever.

Michael Norton is the Harold M. Brierley Professor at the Harvard Business School. He is the author of . He is also the co-author - with Elizabeth Dunn - of . His research has been the answer to Final Jeopardy and has been parodied by the Onion. He was selected for Wired Magazine’s Smart List as one of “50 People Who Will Change the World” and his is TEDx talk, How to Buy Happiness, has been viewed more than 4.5 million times.

Parking is avialable in the Harvard Business School lot, which is located at 105 Western Avenue, Allston for $5 after 5 PM. The event is located in Room 109 of Aldrich Hall. From the parking lot, pass by Spangler, and cross the quadrangle to reach Aldrich Hall.

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