At AllEvents, our commitment is simple yet powerful—to make event discovery seamless, reliable, and personalized for everyone. Whether you’re looking for a yoga session near you or a major concert in your city, you deserve event information that is complete, trustworthy, and relevant.
With 14 years of experience in the event discovery industry, we’ve built a platform that prides itself on delivering authentic, verified, and curated events to millions of users worldwide. Every event that reaches our users goes through a thorough process, ensuring its authenticity, trustworthiness, and relevance.
But delivering that experience takes more than just listing events. It’s a layered process that combines robust content partnerships, intelligent automation, and thorough content moderation for both sourced and user-submitted events. This blog walks you through how we make it happen.
Content Partnerships with Intelligence: The First Step in Building Trust
We source event data through multiple trusted content partnerships, including event partners, first-party data, and User Generated Content (UGC), to ensure our platform is always up-to-date with the best events. A large number of events are directly listed by users, ensuring a rich and diverse selection of local and global events. But we don’t just import this data and display it as-is.
1. Verified Event Data & Quality Control
Our proprietary system ensures the event information we source is first verified and then enriched. Here’s how:
- De-duplication: We use advanced algorithms to detect and merge duplicate entries across all trusted sources.
- Data Cleansing: Inconsistencies in titles, dates, venues, and descriptions are identified and corrected.
- Detail Enhancement: Events are updated with enriched descriptions, images, categories, and metadata, making them more informative and user-friendly.
This makes sure that every event listed on AllEvents, whether sourced or user-generated, is complete, coherent, and easily discoverable.
2. Comprehensive Coverage Across Categories and Geographies
Whether it’s a hyperlocal farmers’ market or a massive international summit, we aim to capture events of all types and sizes. Our goal is to provide the widest, most diverse, and most up-to-date event coverage globally. Categories include:
- Music & Concerts
- Business & Networking
- Food & Drinks
- Workshops & Trainings
- Art & Theatre
- Wellness & Fitness
This ensures that users can always find something relevant—no matter their interests or location.
3. Smart Discovery and Personalized Recommendations
Once the content is sourced and refined, we take event discovery a step further:
- Our AI-driven engine recommends events based on user behavior, preferences, categories of interest, and geographic proximity.
- Users see events that are not just popular but also personally relevant.
- Trending, newly listed, and editor-picked events are curated to ensure fresh and high-quality recommendations.
4. Spam Prevention & Content Filtering
Even the best sources can include irrelevant or poor-quality content. That’s why we:
- Automatically filter out listings with missing or suspicious data.
- Use AI and ML models to catch spammy or repetitive content.
- Flag entries with placeholder text, broken links, or misleading info.
All flagged events are either corrected or removed entirely.
Moderation: Ensuring Quality, Safety, and Authenticity
Content partnerships are just half of the equation. We also support thousands of event organizers who submit listings directly on our platform. With 300k+ active organizers continuously adding new events, AllEvents ensures that every organizer is verified and that each event undergoes our thorough moderation process to meet our high standards.
Step 1: The Basics of Event Creation
Organizers are guided through a detailed, step-by-step listing flow:
- Event Title & Description: Must be clear, informative, and keyword-rich. We recommend 250–500 words.
- Images & Visuals: Organizers must upload relevant banners and visuals.
- Date, Time & Location: Accurate details are essential for local discovery.
- Category Tagging: Proper classification helps with search and relevance.
We also offer AI assistance to generate descriptions and optimize listings.
Step 2: Ticketing and Registration Integrity
AllEvents supports both free and paid events. We offer:
- Custom ticket types (Paid, Free, Donation)
- Payment integrations (Stripe, PayPal)
- Registration forms for attendee insights
- Tracking tools like UTM links and QR codes
Organizers must host ticketing and payment through our secure system to prevent phishing or redirection.
Step 3: Proactive Content Moderation
Before an event goes live, it undergoes:
- Internal Review: Every ticketed event goes through a quality check, with verified phone numbers ensuring authenticity.
- Automated Scanning: We scan for red flags including scams, hate speech, adult content, and suspicious links.
- Behavioral Analysis: Accounts posting many events in short bursts across geographies are flagged for manual review.
Step 4: Manual Oversight by Humans
Technology alone isn’t enough. Our moderation team:
- Reviews flagged events and new organizer submissions.
- Performs spot-checks and audits to maintain standards.
- Ensures legitimate events aren’t mistakenly removed.
Step 5: Community-Powered Moderation
Our users play a vital role:
- Every event page includes a “Report Event!” button.
- Users can flag scams, incorrect details, or offensive content.
- Our team investigates every report and takes swift action when needed.
Step 6: Organizer Trust and Accountability
We encourage organizers to:
- Verify their accounts (via Facebook or manually)
- Maintain a history of successful, well-reviewed events
- Follow content and community guidelines rigorously
Violations can result in event removal, account warnings, or permanent bans.
Step 7: What Happens When a Policy is Violated?
We aim to be fair and consistent in our enforcement. Depending on the severity and frequency of the violation, actions can include:
- Event Removal: The most common action is the removal of the specific event listing that violates our policies.
- Account Warning: For minor or first-time infractions, an organizer may receive a formal warning.
- Account Suspension or Termination: Serious or repeated violations, such as posting illegal content or fraudulent events, will lead to account suspension or a permanent ban from AllEvents.
Our goal is to foster a positive and happening event community. These moderation practices are in place to ensure that every event you discover on AllEvents is one you can trust.
Content Partnerships and Moderation: A Unified System
Although content partnerships and moderation serve different functions, they work hand in hand at AllEvents. Every event—whether sourced or user-submitted—passes through our standardized flow of:
- Data verification and enrichment
- Intelligent filtering and deduplication
- Moderation checks (automated + human)
- Continuous user feedback and updates
This ecosystem ensures that what ends up on our platform isn’t just another event listing—it’s something worth your attention.
Final Thought: Why This System Matters
We know that trust is earned, not claimed. At AllEvents, everything we build—from smart content partnerships pipelines to multi-layered moderation—is in service of one mission: helping users discover events they can trust.
With 14 years of experience and 300k+ active organizers, AllEvents stands as a reliable, trusted platform where every event is verified, every organizer is accountable, and every listing is authentic.
So whether you’re exploring events near you or creating one of your own, know that every listing you see on AllEvents has been thoughtfully curated to offer relevance, quality, and peace of mind.
AllEvents isn’t just a platform—it’s a promise of discovery you can rely on.
