The eventual goal of every event organizer is to go sold out for the event. But we also know that half of the event tickets still lie in drawers even when the event is down for the week.
For being a sold-out event, you need to go that extra mile. The deciding factors in selling tickets is the variety and range of ticket type and discounts. You should have something for everyone.
While setting up the event ticketing process to sell event tickets online, creating various ticket types can help with this. One common thing in every attendee is that they didn’t attend the event at some point because the ticket price was out of their budget. So, to create affordable pricing and yet be a profitable event, you need types of event ticket discounts on the ticketing platform.
To boost your event, you need to create hype and create a feeling of FOMO, along with providing ticket discounts for events. So, here is how you can fit everyone’s budget and earn attendees loyal for your future events as well.
Know how to increase your event ticket sales by giving event ticket discounts to your event attendees.
All types of ticket discounts for your event:
1. Early Bird Event Ticket Discounts
2. Bulk Discounts or Group Deals
3. Discount Codes
4. Event Ticket Giveaways
5. Limited Offer
6. One Day Free Entry
7. Last-Day Ticket Sales
1. Early Bird Event Ticket Discounts
This is quite a popular and common ticket discount for events. Almost every event organizer has tried this discount and got huge sales. Early bird discounts encourage people to register for events early. You can decide how much discount you want to give on a ticket, the number of tickets, and how long the early bird discount will last.
Early bird discounts are attractive to loyal fans or potential customers. It has 2 benefits,
- You honor the early buyers
- You convince them to make an early purchase and save a ticket.
2. Bulk Discounts or Group Deals
Group deals give you a multiplier effect for selling tickets. When you provide group discounts, people are motivated to come along with their friends and families. Often they end up purchasing one extra ticket.
This article by AllEvents on choosing the correct event ticketing platform will you help you understand what features you’d need to offer bulk discounts or group deals without complicating the process of distributing it to your event audience.
Group deals are good for both the attendees and event organizers. Event attendees get a discount on bulk purchases, and event organizers get more registration. Many times this also reduced marketing costs for organizers as they are sold out already or have very few tickets to sell.
3. Discount Codes
Send an email blast with an event invite to your recurring attendees or your target customers. Give specific discounts to the target audience with special promotional codes. You can send the promo code in the email invite and ask them to use the code while making a purchase to get the discount.
This creates a sense of trust and loyalty with your attendees. They are more convinced to make a purchase when you personally invite them and offer exclusive discounts.
4. Event Ticket Giveaways
In giveaways, you give tickets for free to your audience. This strategy is mostly used to create awareness about the event and spread the word. Host social media contests and give free tickets to the winners. Here is a list of 👉 event ticket giveaway ideas that can help you leverage the best out of your giveaway.
Giveaways help your event get trendy instantly and engage a large audience. This strategy can be useful if you want to sell tickets last minute or if your audience is unaware of the event. Also, be sure to keep the audience engaged pre-event.
5. Limited Offer
A limited-period offer creates an urgency. If you offer a two-day discount offer, the audience is quicker to make their purchase decision.
Or you can level up with your ticket-selling game. When an attendee comes to buy a general ticket, provide them with a discounted premium ticket. It is a win-win for both, the attendee gets a better ticket at a bare minimum cost of a VIP ticket, and the organizer gets more money.
6. One Day Free Entry
If you are organizing a big event in spread over 2-3 days, you can offer a one-day free entry ticket. There will be many attendees who will not attend the event all day; a one-day free pass entry helps you expand your ticket sales. When you provide one-day free entry and charge for the rest of the event days, people are likely to sign up as they get one day for free.
7. Last-Day Ticket Sales
No matter how glorifying your marketing is, there will be some event attendees who will wait till the last day of the event to make their purchase. Also, we all know how last-minute plans are the best ones.
So, keep your doors open for such last-minute event attends and provide them with some discount. Make some extra money just a few hours before your event starts.
If you are using AllEvents, then here is how you can sell tickets last minute at the venue with minimal resources,
- Generate a QR of your event from your AllEvents dashboard
- People can scan and buy tickets
- You can verify the tickets by the QR sent in the attendees’ mail
If you still are dicey about which event platform would suit your gig, then check out Eventbrite alternatives to sort out your doubts.
#Takeways on Event Ticket Discounts
Now you know all the types of discounts, the next thing is to choose which discount you want to give and how to set the price for it. Do not use all of them at once, use the best combination or provide one at a time.
Also, discount offers only will not help your kick start your sales, you need to show your attendees the importance of your event and what value it brings. Let them know your event would be worth spending money and time.
Boost your ticket sales smartly and incorporate a pricing strategy. Are you still looking for a ticketing platform for your events? Well, you are at the right place to generate revenue from ticket sales.
Read this for top-notch marketing tools you should use to streamline the process while creating event ticket discounts. 👉 Marketing Tools to Integrate with Event Ticketing Software.
