The Psychology of Sales: Understanding Buyer Behaviour (Sales Geek)

Registration from 9.00am with pastries and a chance to network. We'll then hand over to Lisa who will take you through the session.

The morning will culminate with a networking buffet lunch at 12noon.

Buyers don’t always behave logically — and that’s exactly why understanding human psychology can transform your sales approach.

This session offers insight into how people make decisions, what influences their trust, and how to align your communication style with buyer motivation. Learn how emotions, perceived risk, and cognitive bias affect purchasing — and walk away with strategies to adapt your messaging for more meaningful, effective conversations.

Lisa Ansell:

Lisa Ansell is a published author, speaker, and dynamic sales strategist with a proven track record of transforming teams and performance across sectors. With over 20 years of commercial leadership experience spanning recruitment, corporate enterprise and SME environments, Lisa brings a rare blend of strategic insight and hands-on practicality to every business she works with.

As a Geek at Sales Geek, she specialises in unlocking hidden potential within people and processes — helping sales and customer-facing teams become confident, consistent, and commercially sharp. Her approach is rooted in emotional intelligence, clear communication, and a deep understanding of what really drives results in fast-moving, competitive markets. Whether she’s inspiring frontline staff or equipping senior leaders, Lisa has a knack for turning potential into performance.

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