How to win customers without another shiny tool

AI is changing how people find and interact with your business. Fewer clicks, faster decisions and more noise. As traffic from Google drops and new tools appear daily, many teams rush to adopt the latest tech hoping it will fix falling leads.

This practical workshop helps you cut through the hype and focus on what actually moves the needle. You’ll learn how to:

• Identify the hidden blockers stopping your website from converting
• Understand how AI and zero-click trends are reshaping customer journeys
• Avoid the “shiny object” trap and make smarter, more strategic tech choices
• Apply simple, actionable changes that increase lead quality and trust

You’ll see real examples, gain practical advice you can act on straight away and leave with a clear plan to make AI work for your marketing, not against it.

Suitable for: marketing managers, digital teams, and business owners who want results without adding to the tech overwhelm.

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About your speaker - Kim Leary
Kim is a marketing strategist with over 15 years of experience helping brands turn messy messaging into clear, confident communication that drives results. With an Mini MBA in Marketing and a sharp eye for strategy, Kim specialises in clarifying what businesses need to say and how to say it in a way that gets leads.

Founder of Squibble, a web strategy studio, Kim works with marketing teams, business leaders and digital agencies to transform underperforming websites into lead-generating machines. She’s led strategy workshops across the UK, advised on brand positioning for over 3,000 businesses and is known for her no-fluff, action-focused approach​.

Info: Refreshments served.

Info: In this session, you will:


- Explore how AI and zero-click search are changing customer behaviour

- Identify the hidden blockers that stop websites from converting

- Learn how to avoid the shiny-object trap and make smarter tech choices

- See real examples of small changes that deliver real results

Info: Ask questions, share challenges and get advice tailored to your business.

Also check out other Workshops in Birmingham.