Sustainability Bites: The power of sharing your story

Fourth Bite: Marketing sustainability - the power of sharing your story

Presented by Jayne Adair of Giraffe Associates, this 1 hour lunch and learn session will explore marketing sustainabily. A critical step in your sustainability journey is telling the story to get your team and other key stakeholders on board and stimulate positive action. Here’s how to do it without greenwashing.

Influencing internally - the key to success

• Communicating the rationale & business case for sustainability
• How to create brand advocates

Telling your story externally

• Where to start - prioritising audiences
• Human-centric storytelling

Avoiding greenwashing

• Transparency and evidence-based comms
• Think ‘big picture’ to avoid reputational issues

📅 Date: Wednesday 24th September
📍 Location: The Black Box, 18-22 Hill St, Belfast BT1 2LA
🍽️ Lunch Provided: Please inform us of any dietary requirements

The series is provided by GIRAFFE Associates Ltd (www.giraffeassociates.com), Sustainability & ESG Consultants that support companies to embed sustainability into their culture and operations for long-term success.

We encourage all Cathedral Quarter businesses to seize this opportunity to stay informed, prepared, and ahead of evolving expectations.

If you have any queries, please contact aW5mbyB8IGRlc3RpbmF0aW9uY3EgISBjb20=

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Tickets are free for CQ BID members (we do check, so don't try it on!) and £10 for everyone else.

This session is brought to you by Destination CQ - the Cathedral Quarter's Business Improvement District, working to improve the area for all its residents.