Building a Brand That Works: A Hands-On Workshop

Your brand. It’s the story people tell about your business when you’re not in the room. Getting your brand right is what helps you get noticed and stay noticeable.

This interactive 90-minute workshop, delivered by Dan Smedley from JEKBEE, is designed to help you uncover the fundamental role of brand and how to make it work for you.

Drawing on experience working with household names and global innovators, Dan will share practical tools that you can apply to your own business straight away.

Who is it for?This workshop is perfect for business owners, entrepreneurs, and organisations who want to strengthen their presence not just with short-term tactics, but long-term brand resonance.

What to expect

• A welcoming, collaborative environment
• Short, practical exercises using creative tools
• Peer-to-peer sharing and feedback
• Actionable takeaways you can apply immediately

About the speakerDan Smedley is Marketing Director at JEKBEE, the creative and digital agency. Having worked with leading national and international brands, including Jaguar Land Rover, Toyota, Gorilla Glue, John West, Bolt, GTS Logistics and Assa Abloy. Dan has helped both global icons and local businesses sharpen their identity and achieve measurable growth with strategy, storytelling, and brand building.This workshop is the fifth in the series of partnership events delivered by C4DI and Quickline.

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