Your digital marketing roadmap: strategy to execution

Designed for small business owners, community organisations and anyone wanting to sharpen their digital presence, this hands-on workshop breaks down the essential steps of building and executing an effective digital marketing strategy.

Across two focused hours, Julia Makin, MBA‑qualified strategist, Certified Practising Marketer and founder of Sink or Swim Marketing the core elements of a modern digital marketing roadmap. You’ll learn how to define your audience, choose the right marketing channels and how to turn strategy into clear, achievable actions.

Participants walk away with a practical framework they can apply to their business, plus tools tailored to the realities of running a business in the Golden Plains region.

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