What role does product management play in shaping subscription and bundling strategy?

As users grow increasingly selective about the digital services they pay for and subscription fatigue sets in the way businesses design and manage subscription models is entering a critical phase of transformation. With bundled offerings becoming more common across OTT platforms and digital ecosystems product managers are being challenged to rethink how value is delivered personalized and retained. In this new landscape success hinges on the ability to craft compelling subscription offerings experiment with pricing through A/B testing and combat churn with personalized user-centric solutions.

This session led by Parag Agrawal Product Head at Tata Play Binge will dive into the evolving role of product management in building compelling sticky and scalable subscription ecosystems. The organizations that thrive will be those that not only adapt quickly but also center user needs in every iteration of their product offering.

3 Key Takeaways:

• Crafting compelling subscription bundles across OTT apps
• Pricing experiments and A/B testing for plans
• Managing churn and subscription fatigue

*Note: If someone is unable to come to the venue due to unforeseen circumstances, you can join using zoom link- https://us02web.zoom.us/meeting/register/LtZbAn_lSAeQLvco-DfIRg

Meeting ID-  881 5181 3816