This workshop is not about robots or theory. It’s about how real estate agents are using AI right now to save time, win more listings, create better marketing, and deliver a higher level of service without working more hours.
Matt Tranel will walk through the exact systems, tools, and prompts he uses in his business, including how he’s built AI into CMAs, listing presentations, offer writing, follow-ups, social media, HOA questions, investor analysis, and even Zillow’s new AI-powered search.
**WHAT YOU'LL LEARN**
1. AI Basics—Without the Tech Talk
- How AI actually works in plain English
- What “core memories,” building blocks, and custom instructions are
- How AI can remember your voice, market, and past conversations
2. Custom GPTs for Real Estate
- How Matt built GPTs for CMAs, HOA rules, municipal info, investment cap rates, and listing descriptions
- How agents can set up their own (no coding required)
3. Recording → Transcript → Templates (Plaud Method)
- How to record a listing appointment or client meeting
- Turn it into follow-up emails, prep checklists, SOPs, or marketing content—automatically
4. AI Project Workspaces for Listings & Buyers
- How to use ChatGPT’s “Projects” feature to store everything for a listing or client in one place: notes, drafts, comps, feedback, emails—and pull it back instantly
5. Zillow + AI Search: The Future of Listing Visibility
- What it means that Zillow is now integrated into ChatGPT
- How buyers are already searching using natural language like:
“Show me lake homes under $500k with a level lot near Sand Valley”
- How to write listing remarks that AI can understand, rank, and surface
**WHAT YOU'LL WALK AWAY WITH**
- A prompt pack: CMAs, listing descriptions, offer emails, cap rate breakdowns, HOA summaries
- A step-by-step guide to setting up AI for their next listing
- A “Zillow AI Listing Checklist” — how to write descriptions that show up in AI-powered searches
-Optional access to Matt’s custom GPT prompts and workflows
**WHO SHOULD ATTEND?**
- Agents who feel overwhelmed with paperwork, follow-up, and content creation
- Newer agents who want systems without the learning curve
- Experienced agents who want efficiency and leverage—not more apps
- Brokers/team leaders who want to train agents at scale
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