Crisis, Celebrities, and Content with Elsi Pacheco, 21 October | Event in Amherst | AllEvents

Crisis, Celebrities, and Content with Elsi Pacheco

UMass PR Club

Highlights

Tue, 21 Oct, 2025 at 05:30 pm

1.5 hours

Integrative Learning Center

Free Tickets Available

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Date & Location

Tue, 21 Oct, 2025 at 05:30 pm to 07:00 pm (GMT-04:00)

Integrative Learning Center

650 North Pleasant Street, Amherst, United States

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About the event

Crisis, Celebrities, and Content with Elsi Pacheco
Real-World PR Lessons from the Front Lines with Elsi Pacheco with 20+ years of experience in the field.

About this Event

Come chat with Elsi Pacheco!

The UMass Amherst Chapter of PRSSA invites you to hear from and speak with Elsi Pacheco on Tuesday, October 21st. Elsi Pacheco is the founder and Chief Digital Strategist of Link Up Level Up, a boutqiue branding and web design agency helping women entrepreneurs build powerful digital legacies. With over 20 years of experience in hospitality, global marketing and brand strategy, she blends creativity and empathy to craft websites and brand experiences that connect and convert. A former Global Marketing Director and CMO of the Latina Business of New York, Elsi now serves as a fractional CMO and educator. Her mission is to help leaders grow their visibility and impact, without burning out. This event is free for dues paying members, and will be open at a $2 fee to all others interested.



Agenda

Crisis Communication

Info: Real-time coordination strategies for when everything goes wrong at major events.


Celebrity Relations

Info: Setting boundaries, managing expectations, and approval processes for high-profile collaborations.


Content Strategy at Scale

Info: Adapting from intimate gatherings to 25,000-person conventions.


Team Leadership Under Pressure

Info: Coordinating multimedia, social media, PR, and legal teams.


Digital Integration

Info: How traditional PR now requires content strategy and real-time social media management.




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Ticket Info

Tickets for Crisis, Celebrities, and Content with Elsi Pacheco can be booked here.

Ticket type Ticket price
PRSSA MEMBERS Free
NON PRSSA MEMBERS Free
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Nearby Hotels

Integrative Learning Center, 650 North Pleasant Street, Amherst, United States
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Host Details

UMass PR Club

UMass PR Club

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Crisis, Celebrities, and Content with Elsi Pacheco, 21 October | Event in Amherst | AllEvents
Crisis, Celebrities, and Content with Elsi Pacheco
Tue, 21 Oct, 2025 at 05:30 pm
Free