In today's digital world, a strong online presence isn't just a nice-to-have—it's essential for small business success. But if you're feeling overwhelmed by the thought of creating a cohesive brand from scratch, you're not alone. The common challenges of time, budget, and design expertise can feel like major roadblocks.
Join the SBDC at WTAMU for our next Lunch Club, where we’ll demystify the world of digital design and empower you to create a brand that gets noticed. This hands-on session, led by SBDC Program Assistant Riley Devoll, is designed specifically for busy entrepreneurs. We’ll break down the essentials of branding and show you how to use Canva, a free and user-friendly design tool, to create professional, eye-catching graphics that attract attention and build a loyal following.
In this workshop, we will cover:
- The Power of Online Presence: Understand why a powerful online presence is a game-changer for small businesses and how to overcome the common challenges that hold many owners back.
- Building Your Brand Foundation: Define a memorable and consistent brand identity by mastering the fundamentals of logos, color palettes, fonts, and brand voice. We’ll explore how to choose fonts and colors that truly reflect your unique brand personality.
- Mastering Visual Aesthetics: Grasp the essential dos and don'ts of design to keep your visuals clean, professional, and clutter-free, ensuring your message is always clear and recognizable.
- Leveraging Canva Like a Pro: Get a guided overview of Canva, the free, beginner-friendly tool that small business owners love. You'll learn how to use templates strategically to save time and produce stunning results.
- Keeping Your Content Fresh & Relevant: Discover simple techniques for adapting your brand for seasonal and holiday promotions. We’ll share tips on how to keep your content engaging all year long while always staying true to your core brand.
- Actionable Takeaways: Leave the session with key takeaways you can implement immediately and get your questions answered in a supportive Q&A session.
Don't let design be a barrier to your business's growth. This session is your opportunity to gain clarity, ask questions, and walk away with a practical toolkit for your brand's visual future. Register today!
About Lunch Club:
Lunch Club is a free, informal roundtable discussion for small business owners and aspiring entrepreneurs. We'll provide the topic and an expert to lead the conversation, and you bring your lunch and your questions! Join us to connect with fellow business owners, share your experiences, and learn new strategies for success in a relaxed, collaborative environment. Lunch Clubs are a monthly opportunity to learn new skills to grow your business in less than an hour!
Co-hosted by America's SBDC at WTAMU and the WT Enterprise Center, departments of the Paul and Virginia Engler College of Business at West Texas A&M University.
A member of the Northwest Texas SBDC Network. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. This event is open to all; registration may be required. This event is open to all; registration may be required. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the SBDC at
aW5mbyB8IHd0c2JkYyAhIGNvbQ== or 806-651-5151.
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