Purpose, Agency, and Peace in Turbulent Talent Times
Join Mark Peters for a thought-provoking discussion on rethinking talent and its impact on organizational success. Learn how shifting your perspective on talent can increase engagement, retention, and resiliency within your enterprise.
11:30am - 12pm: Networking & Lunch
12pm: Program
February Table Sponsor: KMB Confections
February Non-profit Spotlight: John Ball Zoo
Mark Peters is the CEO and second-generation owner of his family’s business: Butterball Farms, Inc.Butterball Farms is a nationally recognized Best and Brightest Company to Work For, and America’s leading producer of culinary butter and margarine, creating custom butter solutions for some of America’s biggest brands. Mark started as a factory worker in his father’s company at the age of twelve, which taught him first-hand about the challenges frontline workers face.
In 2003, Mark organized a group of CEO’s and community leaders to pioneer a new way of addressing talent retention and founded The SOURCE, a nonprofit organization that has helped thousands of workers navigate personal challenges that interfere with their jobs, delivering an annual ROI of over 300%.
In 2020, Mark published his first book, The SOURCE: Using the Power of Collaboration to Stabilize Your Workforce and Impact Your Community. This model has been replicated around the country. His second book, The Retention Trap: Stop Measuring Turnover, Start Measuring Talent Investment, was published in 2025 and highlights the need to rethink talent and focus on investment rather than retention.
He currently serves as the board chair for WorkLife Partnership (Denver, CO), on the Board of Trustees for Davenport University (Grand Rapids, MI), as a member of the Corporate Coalition (Chicago, IL), and is a community partner of Thrive + Prosper (Grand Rapids, MI), along with participating in and supporting other community initiatives.
Mark is a dynamic speaker and storyteller, proud father, and avid lover of boating, biking, and skiing.
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