The MAHF was founded in 1996 to:Document the history of the industry.Honor the retired men and women who have made significant contributions to the medical advertising profession – MAHF Inductees.Attract and honor next-generation talent to the medical advertising profession – Future Famers.Honor industry creatives by recognizing great, retired campaigns – Heritage Awards.Our membership is open to healthcare advertising agencies and publications, and currently consists of the leaders of nearly 40 agencies and publishing companies.
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