Fashion Capital

What are fashion trends?Where do they come from?Selected macro- and micro-trends for s/s 2013 and for a/w 2013/2014How to use trends to develop a better product and for improving your marketingHow can trends help designers fuel the creative process and drive the success of a collection? Alternatively can an over –reliance on trends actually kill creativity?How trend forecasting companies work and how can we use the results of their work?The seminar aims at casting some light on the subject and helping designers to understand trends, find new ways of looking at them and use them in their work to become more successful.