Event

Qualitative MARKET SENSING WORKSHOP

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โ€œ๐๐ฎ๐š๐ฅ๐ข๐ญ๐š๐ญ๐ข๐ฏ๐ž ๐Œ๐€๐‘๐Š๐„๐“ ๐’๐„๐๐’๐ˆ๐๐† ๐–๐Ž๐‘๐Š๐’๐‡๐Ž๐
Transform Consumer & Market Visits into Strategic Insightsโ€
๐„๐ง๐ซ๐จ๐ฅ๐ฅ ๐๐จ๐ฐ !
22 seats only.

WorkShop Fees : 350,000 Kyats Only
๏ฟฝ Date. : 27th July 2025 (SUNDAY)
๏ฟฝ Location. : WISE College โ€“ Executive Learning Hub, Room-304, 3rd Floor,
Novotel Hotel, Pyay Road, Yangon
๏ฟฝ Format. : One-Day Intensive | Paid Participation

Why Attend?
Are you in ๐‘†๐‘Ž๐‘™๐‘’๐‘ , ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘›๐‘”, ๐‘œ๐‘Ÿ ๐ต๐‘Ÿ๐‘Ž๐‘›๐‘‘ ๐‘€๐‘Ž๐‘›๐‘Ž๐‘”๐‘’๐‘š๐‘’๐‘›๐‘ก ?
Do you frequently visit wholesale, retail, or consumer environments and want to extract deeper, actionable insights?
This hands-on workshop will equip you with professional qualitative research techniquesโ€”empowering you to ask sharper, easier-to-answer questions, capture relevant feedback, and translate your field visits into impactful business strategy.

What Youโ€™ll Learn:
The Power of Qualitative Methods: Focus Group Discussions (FGDs), In-Depth Interviews (IDIs), Ethnography and Consumer Immersions.

Effective Market Engagement:
Learn how to observe, interact, and listen actively during market visits to wholesalers, retailers, and consumer homes.

Insight-Driven Thinking:
Systematically analyze and interpret feedback using structured tools to identify key patterns, sentiments, and gaps.

Professional Reporting:
Develop insightful summary reports for internal teams and senior leadership that guide next steps and drive decisions.

Who Should Attend?
Sales Executives & Managers
Marketing Professionals
Brand & Trade Marketing Teams
Field Researchers & Product Managers

Ready to Turn Every Visit into Insight?

Contact Us:
Via Messenger - WISE College โ€“ Executive Learning
Contact Number - 09-422317269 (9am to 5pm) Monday Close and
Email - aW5mbyB8IHdpc2UtZWR1ICEgY29t



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