Powering Strategic Growth: Tapping Niche Segments with a Splash of Pink

Upskill your marketing! Tap into niche growth segments to reignite your brand and drive sales with lessons from PAMA's successful campaign.

About this Event

Description

In a marketplace increasingly driven by personalization and inclusivity, targeting niche segments isn’t just a growth tactic—it’s a strategy for staying culturally relevant, agile, and future-ready. This 2.5-hour event explores how PAMA Pomegranate Liqueur, part of the Heaven Hill Brands portfolio, tapped into niche growth segments to reignite brand relevance and drive sales. Discover how targeted influencer partnerships, culturally relevant activations, and content built with Latinas and Afro-Latinas in mind helped PAMA stand out in a crowded spirits market. The event includes a toast sponsored by Sensis, a leading multicultural marketing agency, and a few pink-inspired cocktail recipes shared by a guest mixologist—because the best marketing stories are the ones you can sip on!

Audience Takeaways

• Gain insights into how identifying niche audiences can unlock new growth
• Learn to leverage influencers to authentically and affordably amplify your brand story
• Discover how to create activation events that build buzz and cultural relevance
• Enjoy a mixology class by a professional bartender on how to make delicious cocktails
• Connect with like-minded peers to exchange ideas and marketing practices
• Obtain a certificate from American Marketing Association DFW to share with your network

Who Should Attend?

This event is open to all marketers who want to learn, connect, and have a little fun along the way. Whether you're a brand strategist, content creator, digital marketer, or simply curious about how to engage niche audiences in meaningful ways, this event offers practical insights and creative inspiration. It's perfect for professionals looking to sharpen their cultural marketing skills, explore influencer and activation strategies, or just enjoy a fresh perspective—complete with a FREE signature PAMA cocktail in hand. If you're ready to grow your brand, expand your thinking, and toast to bold ideas, this is the place to be.

What’s included?

The event includes food (beef, chicken, vegetarian options), non-alcoholic beverages, and TWO tickets for a PAMA alcoholic cocktail of choice. Attendees also receive a PAMA bottle SAMPLE to take home plus FREE mixology recipe booklet. Digital chapter event certificate and parking also included.

Refunds Policy

Tickets are nonrefundable unless cancellation is requested via email at least 48 hours prior to event's start. Contact c2lnIHwgYW1hZGZ3ICEgY29t for questions.

Agenda


🕑: 06:00 PM
Networking and PAMA Bar

🕑: 06:30 PM
Marketing SIG Event Kickoff

🕑: 07:30 PM
Mixology Class and Demo - FUN!

🕑: 08:00 PM
Activity and Giveaways - MORE FUN!

🕑: 08:30 PM
Closing


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