WE Mean Business with Michelle Vock Laboy

Sales = Science + Art: Unlock Your Best Sales Self

Whether you love selling or it makes you uneasy, this session will show you that you’re more of a natural than you think.

We’ll start by identifying Your Sales Edge, a unique sales persona (think Myers-Briggs for sellers) that reveals how you naturally connect, communicate, and close.

Next, we’ll dive into the science: how to reverse-engineer your sales goals and run discovery calls that actually convert. Then we’ll explore the art: how to read buyers, adapt your style, and show up with polish and poise.

You’ll leave with clear next steps, practical strategies for your persona, and a fresh perspective on how to win more deals by being more you.

Agenda

1. Intro (5 min)

• Why great sellers need both numbers and nuance
• Quick overview of the 5 Sales Personas (quiz)

2. Find Your Sales Edge (10 min)

• Take the “Your Sales Edge” Quiz - 15 Questions
• Review your Sales Edge profile & learn your natural strengths and opportunities

3. The Science of Sales (15 min)

• Set the right targets (and do the math)
• The best discovery calls, according to the data

4. The Art of Sales (15 min)

• The 5 Buyer Personas, sell the way they buy
• Show up with polish and confidence

5. Wrap-Up (10 min)

• Leverage AI (5 Tips to Try)
• Next Steps & Q&A

Michelle Vock Laboy (aka Michelle VL) is an entrepreneur, sales and CS leader, early tech adopter, and mom of two who gets sh*t done.She’s the co-founder of The Growth Table, a consulting firm helping revenue teams build elite habits and drive real results, powered by AI. Michelle has led growth at companies from IBM to startups like Andela, Learn In, and Degreed, where she helped scale revenue from $0 to $100M.

She created Your Sales Edge Quiz, a tool that helps sellers blend self-awareness with performance to show up with more confidence and clarity. Michelle is also a speaker, coach, and mentor known for bringing humanity and precision into the sales process.

When she’s not working, she’s chasing her kids, exploring the outdoors, or trying every local spot in Flagstaff.