How to create an event on LinkedIn & Promote them

Hey,

Since you are already here, you would know that events are becoming popular on LinkedIn.

But if you are trying LinkedIn events just to get more reach, then you are wrong.

Many event professionals make this mistake and try LinkedIn for short-term benefits.

Worry not. We will help you make the most out of your LinkedIn event creation.

Here is How Creating Events on LinkedIn helps you in long run

Consistency is what it takes to get successful on LinkedIn.

This is what you will get after consistently creating events on LinkedIn. 

1. Building your personal brand: Hosting events can help establish you as a thought leader in your industry and increase visibility for your personal brand.
2. Networking opportunities: Events provide a platform for connecting with other professionals in your industry, which can lead to new business opportunities and collaborations.
3. Lead generation: Events can be used to generate leads for your business by inviting potential customers to attend and learn more about your products or services.
4. Increased engagement on your profile: Hosting events can lead to increased engagement on your LinkedIn profile, as attendees will likely interact with your content and posts.
5. Increased website traffic: Events can drive traffic to your website by providing attendees with a link to your site on the event page.
6. More ticket sales: Eventually, ticket sales matter, and you will get that by engaging with your audience on LinkedIn.

Now, let’s not jump on the gun. Your time is important.

First, try to answer this question.

Is LinkedIn right for your Event?

Since you know how impactful creating a LinkedIn event can be.

But is LinkedIn worth your time?

To answer this, you need to know which type of events work on LinkedIn.

We have created a list of events that usually find their ideal audience scrolling through LinkedIn every day:

• Professional Networking Events
• Conferences and Seminars
• Business-Related Webinars
• Start-up Events
• Entrepreneurial Events

If your event niche falls under or near these categories, then LinkedIn will be your best bae.

But how shall you proceed with this idea?

Well, here is the step-by-step procedure to create an event on LinkedIn – 

How to set up a LinkedIn event?

1. Log into your LinkedIn account 

2. Go to Events tab 👇 located on the main navigation bar. (you can view all your events there)

3. Click on Create an event to add a new event

4. You need to fill these details in the form to create your event on LinkedIn

• Cover image of event
• Event type (Online / Offline)
• Event name
• Timezone (please be careful while selecting)
• Event start and end timings
• Event Description
• Speakers (if any)

5. Upload images or videos that you would like to include in the event. 

6. Review the event information and click Create Event. 

7. Your event will be created, and you can share it with your community on LinkedIn and other social media.

Wait! It’s not over yet!

Your goal is to reach more people.

“You should also share your event on event listing websites along with LinkedIn.”

And to reach more people on LinkedIn, you need to spread the event on all LinkedIn channels.

Here’s how you can promote your event on LinkedIn for Free

Other than paid event promotion, there are 4 surefire tactics that help you reach a targeted audience with LinkedIn for free.

1. Join fellow event professionals to grow your network and find latest insights

Here are some active groups of event professionals on LinkedIn where you can connect with them.

https://www.linkedin.com/groups/60415/
https://www.linkedin.com/groups/46028/
https://www.linkedin.com/groups/2494776/
https://www.linkedin.com/groups/10341936/
https://www.linkedin.com/groups/1917911/
https://www.linkedin.com/groups/2282904/
https://www.linkedin.com/groups/3035166/

2. Find LinkedIn groups where your audience is active

To find groups, you can simply search for your event type.

For example, search for startups, then filter by groups. You can find all relevant groups like this.

LinkedIn Groups are a great way to get the word out about your event. You can,

• Post information about your event
• Invite members of the group
• Use the group to ask questions or solicit feedback on your event

3. Use LinkedIn groups, company pages, and personal networks to invite attendees

You can invite people to your event.

Just make sure you invite relevant people and don’t spam.

4. Connect with influencers

Now, this is tough. But I’m telling you, it’s very potential if you set the bait right.

Here’s how,

Reach out to influencers in your industry and offer something that’s beneficial for both of you.

You can offer an affiliate model or something where you don’t have to pay something initially.

This way, you won’t have to take any risks and reap benefits.

How to Manage your Event after Creation

Managing your event can be a challenging BUT rewarding process.

You can assign someone to take care of these tasks. It won’t take more than 30 minutes of your daily time.

So guess it’s worth it ✌

Here are some tips on how to manage your event on LinkedIn. 

1. Respond to event-related queries

When creating an event on LinkedIn, it is important to remember that your followers and attendees will have questions and comments before and after the event.

Responding to these comments and questions in a timely and professional manner is a key part of event success.

2. Keep track of event attendance and engagement

Keeping track of event attendance and engagement is super important.

Here are some tips on how to track event attendance and engagement on LinkedIn. 

Ways of keeping track of events	How does it works?
Utilize LinkedIn Analytics	It provides detailed data on event attendees, engagement, and page views.  This data can help you measure the impact of your event and gain a better understanding of who your audience is and how they interact with your content.
Track Event Registrations	It allows you to see the number of people who registered for your event.  You can also use this data to identify trends and identify areas of improvement.
Analyze Post-Event Engagement	It will show you how many people interacted with your posts, comments, and shares.  This data can help you understand how effective your event was and what kind of content resonated with your audience.
Monitor Your Event Hashtag	Monitoring your hashtag will help you measure how far your event’s reach extended and how many people were talking about it. It will also help you identify influencers and potential future partners.
Utilize Surveys	This can be especially valuable if you are looking to improve your event in the future.

Conclusion

Creating events on LinkedIn is a great way to reach a larger audience and connect with potential attendees.

It allows you to share important information, promote your event, and build relationships with those in your industry.

By taking advantage of the tips and benefits mentioned above, you can ensure that your event is successful and reaches the right people.

Be sure to list your event on relevant event websites to boost your event visibility.

FAQs