Access is the key to event management. Whether it’s a high-energy Navratri night, a corporate gala, or a large-scale concert, the first touchpoint for every attendee is the entry experience. And when that experience is chaotic, it sets the tone for everything that follows.
That’s where AE Pass, the latest development from AllEvents, comes in; combining the high-end look and feel of print tickets with the convenience of digital management.
For event organizers, AE Pass redefines what an event ticket can be; not just entry validation, but a fully digital access experience that’s beautiful, customizable, trackable, and built for engagement.
All The Hype Behind AE Pass
For decades, physical passes ruled the world of premium events. They hinted at exclusivity, status, and expectation. But beneath the glamour were infinite logistical issues: printing, distributing, tracking, authenticating, and handling duplicates in frenzied seasons such as Navratri.
On the other hand, digital tickets eliminated the headache but deprived us of the touch. They functioned, but they didn’t thrill.
Therefore, AllEvents’ team posed a basic yet potent question:
Can we blend the premium look and feel of old-school passes with the flexibility and savvy of digital tickets?
The answer became AE Pass, a solution that is as much about efficiency as it is about experience.
Designed For More Than Entry, Built For Engagement
AE Pass is not another “e-ticket.” It’s your event’s digital identity system, built around three pillars that matter most to organizers.
1. Real-time tracking
No more guessing game at the gates. AE Pass gives organizers a complete snapshot of who came, when & by which validation gate.
- Eliminates repeat entries with live QR verification
- Enables crowd flow optimization during busy hours
- Provides instant, actionable insights into the movement of attendees
2. Premium customization
Every AE Pass is fully brandable. Organisers can add their logos, event photos & their FAV colour palettes which would result in a digital pass that is stunningly unique to look at and feel.
- Branded design aligned with the event brand
- Unique visual themes for VIPs, sponsors, or sections
- Visual consistency to reinforce attendee perception
3. Effortless shareability
Sharing access has to be uncomplicated in the social era. AE Pass makes it easy for attendees to transfer or share their digital passes on the spot with friends and family, promoting engagement and incremental ticket sales.
- Easy pass transfers through web or mobile
- Smooth entry for shared guests, no verification hassle
The Navratri Revolution | AE Pass In Action
Navratri 2025 became the ultimate testing ground. Ahmedabad, a city known for its grand Garba nights, saw tens of thousands of people flock to venues every evening. Managing access was always the toughest part.
This year, AE Pass changed that story.
The numbers told the story:
- More than half of Ahmedabad’s prominent Navratri organizers implemented AE Pass for access management.
- Duplicate passes fell to close to zero, due to real-time checking.
Word soon spread about the success of an experiment that resulted in the gold standard. AE Pass not only fixed logistical nightmares, but it also enhanced the whole event experience for organizers, staff, and attendees alike.
Why Organizers Love AE Pass
Event organizers are busy people. They don’t need another tool; they need peace of mind. AE Pass delivers that, and more.
Here’s why it’s winning over event professionals:
- Efficiency that scales, whether it’s 500 guests or 50,000, AE Pass handles large crowds with ease.
- Insights that motivate through live dashboards, organizers can visualize entries and activity trends in real time.
- Built-in sustainability, by eliminating physical passes, AE Pass saves paper and thousands of disposable tickets every season.
- Revenue boost, with seamless online sharing and last-minute buying, AE Pass turns convenience into conversion.
- Experience-first design, all of it, from pass looks to validation, is designed to feel premium and personal.
AE Pass In Numbers: The Navratri 2025 Impact
To see its practical effect, here’s how the AE Pass launch benefited during Navratri:
- Adoption rate: 50%+ of top Garba organizers in Ahmedabad
- Duplicate entry cases: Decreased by more than 90%
- Event operation time: Cut short by hours in daily setup and verification
- Guest satisfaction: Improved reported activity and fewer bumpy check-in
Testimonials from organizers across Gujarat
“AE Pass transformed how we managed event entries during Navratri. The digital pass was sleek, easy to share, and most importantly, it eliminated the hassle of duplicate passes. Our event ran smoothly, and attendees were thrilled with the digital experience!?” – Parth Chauhan, Nexus Event
“Using AE Pass was a revelation! We no longer had to worry about paper wastage or logistics. The digital pass felt just as premium as physical tickets, and the real-time QR verification eliminated all concerns about duplicate entries. It was the ideal solution for our large-scale Navratri event” – Shivang Mistry, Mandavadi Garba & Mandli
These voices affirm a consensus building among leading event professionals, AE Pass is no trend, it’s the new industry standard.
About AllEvents
AllEvents is the world’s most comprehensive event discovery and ticketing platform, helping people explore everything happening around them in every city, every day. Trusted by over 20 million users across 40,000+ cities globally and with 14+ years of experience, AllEvents offers access to a wide range of experiences—from concerts, meetups, and cultural festivals to niche community events and hidden local gems. With a highly engaged audience actively exploring the platform and subscribing to event updates, organizers gain visibility, increase awareness, and drive ticket sales. Over 300,000+ organizers each month use AllEvents actively to list and promote their events, leveraging advanced ticketing and promotional tools. With more than $10 million in annual ticketing volume, AllEvents provides a complete platform to market events, sell tickets, and connect with the audiences that matter.
