

# Event Details

- **Event Name**: From Monologue to Dialogue: Remaking Public Service Communication with Celebrity-as-a-Service
- **Event Start and End Date**: Thu, 19 Feb, 2026 at 05:15 pm – Thu, 19 Feb, 2026 at 06:30 pm
- **Event Description**: Public service communication aims to raise awareness and change behaviors on critical public issues, such as health, safety, and the environment. It usually takes one of the following forms: public service announcement (PSA) or public service interaction (PSI). PSA could be a video or radio advertisement that broadcasts information (a monologue). PSI could be a meeting with officials that both provides and collects information (a dialogue). Until now, celebrity involvement has been limited to PSAs due to cost and scalability challenges. AI now makes it possible to scale digital celebrities as interactive. These digital twins allow one-on-one interactions. 
In an online experiment, Alan Dennis and his team compared a digital version of Hugh Jackman with a non-celebrity digital human. Both conveyed a message about skin cancer awareness in a PSA video and a personal PSI. The results showed that both perceived celebrity status and interactivity increased trustworthiness and enjoyment: Trust led to better compliance. When people trusted or enjoyed the message, they were also more likely to share it.
Celebrity-as-a-service by AI-controlled digital celebrities opens the door to incorporating celebrities into one-on-one PSIs to drive more effective, scalable, and cost-effective public service communication.

Speaker: Alan Dennis, Indiana University.

This talk is part of the public IfI Colloquium series: https://www.ifi.uzh.ch/en/studies/phd/colloquium/spring-2026.html
- **Event URL**: https://allevents.in/zurich/from-monologue-to-dialogue-remaking-public-service-communication-with-celebrity-as-a-service/200029667254423
- **Event Categories**: meetups, health-wellness
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: http://facebook.com/200029667254423?utm_source=AllEvents.in&utm_medium=event-discovery-platform&utm_campaign=zurich-events

## Event venue details

- **city**: Zurich
- **state**: ZH
- **country**: Switzerland
- **location**: Campus Oerlikon, Binzmühlestrasse 14, 8050 Zürich, BIN 2.A.01
- **lat**: 47.4143
- **long**: 8.54959
- **full address**: Campus Oerlikon, Binzmühlestrasse 14, 8050 Zürich, BIN 2.A.01, Binzmühlestrasse 14, 8050 Zürich, Schweiz, Zurich, Switzerland

## Event Organizer details

- **affiliate_id**: 2
- **organizer**: University of Zurich, Department of Informatics (https://allevents.in/org/university-of-zurich-department-of-informatics/14082133)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events6/banners/750b27cc4a8d7ed4457e68dc842e8b797031b3ede17276136091eb231e79b3d1-rimg-w1080-h1350-dc334747-gmir?v=1771129523
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events6/banners/8b6f2d96cf5e287d0227eeb3de381809a7c93d57e3580ebee9a46042b8426fd8-rimg-w300-h300-dc334747-gmir?v=1771129523

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 19 Feb, 2026 at 05:15 pm
- **Q**: Where is the event happening?
  - **A:** Campus Oerlikon, Binzmühlestrasse 14, 8050 Zürich, BIN 2.A.01, Binzmühlestrasse 14, 8050 Zürich, Schweiz, Zurich, Switzerland
- **Q**: Who is organizing the event?
  - **A:** University of Zurich, Department of Informatics
- **Q**: What type of event is this?
  - **A:** meetups, health-wellness
- **Q**: Where can I find ticket details about From Monologue to Dialogue: Remaking Public Service Communication with Celebrity-as-a-Service ?
  - **A:** You can find ticket details about this event on AllEvents.

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