Crisis Communications Essentials Workshop April 2026

For most SMEs, the scandals that hit the national and international headlines may seem a far cry from the everyday realities of running a business in challenging times. But small businesses aren’t immune from crises. While the reputational challenges you face may be smaller in scale than those of the celebs and big corporates, the negative impact on your world may be no less catastrophic, proportionately speaking.

Join our free Crisis Communications Essentials Workshop, specifically designed for SMEs. This interactive workshop will outline the key elements that you need to prepare for should a crisis occur.

Workshop Overview

In today’s unpredictable world, having a robust crisis communications plan is crucial. From fires and fraud to social media or AI blunders and data breaches, every business is vulnerable.

You need a crisis communications plan

· to maintain trust,

· protect your reputation,

· and ensure an organised and effective response during an emergency.

A well-developed plan provides clear communication channels, designated roles, pre-approved messages, and a strategy for engaging with stakeholders and the media, which prevents delays, confusion, and significant reputational damage when a crisis occurs.

What it will cover:

1. Identifying, assessing and prioritising potential crises: Understand the types of crises that can occur, and their potential impact on your business and stakeholders.
2. Audience analysis: Learn how to review and segment your audiences and tailor your communication effectively.
3. How to develop a Crisis Communications Plan: Step-by-step guidance on creating a comprehensive plan, including:
- Preparation: Spend time reviewing your communication policies and procedures
- Response: Strategies for quick and effective communication, ensuring accurate and timely information reaches all stakeholders.
- Recovery: Post-crisis communication and steps to restore trust and reputation.

Join us for this invaluable workshop and learn what’s involved in developing a crisis communication plan to ensure your business is resilient and prepared for any challenge.

About Partners PR

Partners PR is a Prolific North Top 50 PR Agency, and for almost four decades we’ve been helping businesses across the UK and beyond to grow, build bottom line value, attract talent and communicate effectively in a crisis. We work in genuine partnership with clients, which leads to tangible business results.

Our crisis communications expertise includes delivering a 24/7/365 on-call response service for five UK power stations, employment and redundancy issues for manufacturing and service sector organisations, dealing with national media interest in a school following reports of knife crime, workplace related accidents, injuries and fatalities, senior level personnel, management and ethics issues for a range of businesses, and product recalls.

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