# Event Details - **Event Name**: From Service Desk to Sales Pitch: Putting AI in Your Starting XI - **Event Start and End Date**: Wed, 17 Jun, 2026 at 09:00 am – Wed, 17 Jun, 2026 at 05:00 pm (+01:00) - **Event Description**: SYNAXON Summer EventAbout this EventStep onto the digital field and explore the fast‑moving world of artificial intelligence — where speed, strategy, and smart automation redefine what it means to deliver exceptional IT services.AI is no longer a futuristic idea or a buzzword reserved for industry giants. It is rapidly shaping the everyday reality of Managed Service Providers and Resellers, transforming how teams work, how customers engage, and how businesses grow. As customer expectations rise and operational demands intensify, AI becomes your most valuable player — accelerating service desks, elevating security, empowering sales, and unlocking efficiency at scale.This event is designed specifically for IT resellers and MSPs who want to gain clarity, confidence, and competitive advantage in an AI‑driven landscape. Join us to learn how today’s AI tools can help you innovate faster, deliver more value, and future‑proof your business model — without compromising trust, security, or compliance.Event HighlightsKeynote by Katie King: How MSPs Can Harness AI for Competitive GrowthInternationally recognised AI author and strategist Katie King will deliver a fast‑paced, practical keynote on how MSPs can turn AI from experimentation into measurable competitive advantage.This section will showcase clear, achievable AI use cases for MSPs, covering faster service desk operations, smarter automation and scaled workflows and enhanced security through AI‑assisted investigation and response.Spotlight Session: The Relaunch of SYNAXON Managed ServicesWe’re lifting the curtain on the refreshed and expanded SYNAXON Managed Services portfolio — redesigned to support partners with more capability, more flexibility, and more opportunities for recurring revenue. Discover what’s changing, what’s new, and how the relaunch empowers MSPs to deliver greater value to their customers.Agenda07:00 Sponsors set up08:00 Registration open, coffee & networking10:00 Welcome and SYNAXON UK update - Mike Barron, SYNAXON10:20 Vendor intros 30 seconds each10:30 Speaker slot 110:45 Speaker slot 211:30 Break: Expo and networking12:00 AI compliance & what it means to MSPs - Katie King, AI specialist12:45 Lunch: Expo and networking14:15 Relaunch of SYNAXON Managed Services - SYNAXON15:00 Break: Expo and networking15:30 Sponsored Breaks - Simon Love15:45 Speaker Slot 316:15 Refreshment and networking17:00 End of the eventSponsorsTerra Computerand many more to come! - **Event URL**: https://allevents.in/wolverhampton/from-service-desk-to-sales-pitch-putting-ai-in-your-starting-xi/100001982265348017 - **Event Categories**: business, exhibitions, art, literary-art, artificial-intelligence - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Wolverhampton - **state**: EN - **country**: United Kingdom - **location**: Molineux Stadium Conference & Events - **lat**: 52.59005980000001 - **long**: -2.131667900000001 - **full address**: Molineux Stadium Conference & Events, Waterloo Road, Wolverhampton, United Kingdom ## Event gallery - **Alt text**: From Service Desk to Sales Pitch: Putting AI in Your Starting XI - **Image URL**: https://cdn-az.allevents.in/events5/banners/d7c83704faec1ea66d0c7996a341221c5b1667a8631010405ee6fae256d52fb8-rimg-w1200-h600-dc000000-gmir.png?v=1770984932 ## FAQs - **Q**: When and where is From Service Desk to Sales Pitch: Putting AI in Your Starting XI being held? - **A:** From Service Desk to Sales Pitch: Putting AI in Your Starting XI takes place on Wed, 17 Jun, 2026 at 09:00 am to Wed, 17 Jun, 2026 at 05:00 pm at Molineux Stadium Conference & Events, Waterloo Road, Wolverhampton, United Kingdom. - **Q**: Who is organizing From Service Desk to Sales Pitch: Putting AI in Your Starting XI? - **A:** From Service Desk to Sales Pitch: Putting AI in Your Starting XI is organized by Synaxon UK LTD. - **Q**: Who is this event for? Is it right for me? - **A:** From Service Desk to Sales Pitch: Putting AI in Your Starting XI is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Wolverhampton, this event is thoughtfully curated to deliver a standout experience worth every moment. If From Service Desk to Sales Pitch: Putting AI in Your Starting XI sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "From Service Desk to Sales Pitch: Putting AI in Your Starting XI", "image": "https://cdn-az.allevents.in/events5/banners/d7c83704faec1ea66d0c7996a341221c5b1667a8631010405ee6fae256d52fb8-rimg-w1200-h600-dc000000-gmir.png?v=1770984932", "startDate": "2026-06-17T09:00:00+01:00", "endDate": "2026-06-17T17:00:00+01:00", "url": "https://allevents.in/wolverhampton/from-service-desk-to-sales-pitch-putting-ai-in-your-starting-xi/100001982265348017", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "Molineux Stadium Conference & Events", "address": { "@type": "PostalAddress", "streetAddress": "Waterloo Road", "postalCode": "WV1 4QR", "addressLocality": "Wolverhampton", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "52.59005980000001", "longitude": "-2.131667900000001" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "SYNAXON Summer Event", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-02-13", "availabilityEnds": "2026-06-17T17:00:00+01:00", "validFrom": "2026-02-13", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/wolverhampton/from-service-desk-to-sales-pitch-putting-ai-in-your-starting-xi/100001982265348017" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-02-13", "availabilityEnds": "", "validFrom": "2026-02-13", "url": "https://allevents.in/wolverhampton/from-service-desk-to-sales-pitch-putting-ai-in-your-starting-xi/100001982265348017", "price": 0, "name": "SYNAXON Summer Event 2026" } ], "organizer": [ { "@type": "Organization", "name": "Synaxon UK LTD", "url": "https://allevents.in/org/synaxon-uk-ltd/17690953", "description": "Europe's largest IT and Office Products Dealer Group. Helping Independent IT and Office Products Dealers to\r\nBuy Better...Sell More...Reduce Costs!\r\nSynaxon is the UK’s leading channel services dealer group. We help IT resellers and office products resellers buy better, sell more and reduce costs. We work with our members and with vendor and distributor partners to open up new routes to market, streamline purchasing processes and drive effective sales and marketing activity for the whole channel. In doing so, we help all our members and supplier partners to do more business and protect their margins.\r\nWe provide a wide range of tools and services that enable our partners to expand their horizons, operate their business more efficiently and make more profit. Our online EGIS platform enables our members to find and take advantage of the best deals available; our iTrends marketing programme enables resellers to actively take products to market and sell more; our Clic2IT portal enables them to take advantage of multiple distributor feeds to support e-commerce.\r\n " } ] } ] ```