# Event Details - **Event Name**: From Service Desk to Sales Pitch: Putting AI in Your Starting XI - **Event Start and End Date**: Wed, 17 Jun, 2026 at 09:00 am – Wed, 17 Jun, 2026 at 05:00 pm - **Event Description**: SYNAXON Summer EventAbout this EventStep into the digital arena and explore the fast-moving world of artificial intelligence. In this landscape, speed, strategy, and smart automation redefine what it means to deliver exceptional IT services.AI is no longer a futuristic concept or a buzzword for industry giants. It is the everyday reality for Managed Service Providers and Resellers, transforming how teams work, how customers engage, and how businesses scale. As client expectations rise and operational demands intensify, AI acts as your most valuable player by accelerating service desks, elevating security, and empowering sales teams.This event is designed for IT resellers and MSPs seeking clarity, confidence, and a competitive advantage. Join us to learn how modern AI tools help you innovate faster and future-proof your business model while maintaining total trust, security, and compliance.Event HighlightsKeynote by Katie King: How MSPs Can Harness AI for Competitive GrowthInternationally recognised AI author and strategist Katie King will deliver a fast‑paced, practical keynote on how MSPs can turn AI from experimentation into measurable competitive advantage.This section will showcase clear, achievable AI use cases for MSPs, covering faster service desk operations, smarter automation and scaled workflows and enhanced security through AI‑assisted investigation and response.Spotlight Session: The launch of SYNAXON Managed ServicesWe’re lifting the curtain on the SYNAXON Managed Services portfolio — designed to support partners with more capability, more flexibility, and more opportunities for recurring revenue. Discover what’s changing, what’s new, and how the launch empowers MSPs to deliver greater value to their customers.Agenda09:00 | Arrival & Expo10:00 | Welcome & SYNAXON UpdateUpdates from the SYNAXON UK leadership team.10:15 | The Sponsor Sprint60-second introductions from event partners.10:30 | Terra Computer in conjunction with Microsoft11:15 | Morning Break & Expo11:45 | Keynote: AI for Competitive GrowthSpeaker: Katie KingHow MSPs can harness AI for competitive growth — from service delivery to sales & marketing12:45 | Fireside Chat: Real-World AI Case StudyGuest: Tony Houlihan, TwentyFour IT Services LtdA partner-led discussion on practical AI implementation and results.13:15 | Lunch & Expo14:15 | SYNAXON Managed Services explained:How SYNAXON Managed Services help IT providers reduce overhead and support business growth.14:45 | Shaping the Future of Work: The AI Advantage with AMD & HP15:15 | Afternoon Refreshments & Expo15:30 | Lenovo: Navigating Lenovo’s AI roadmap and maximizing Microsoft Copilot.16:00 | Keynote: The Science Behind HumansSpeaker: Mel EvesHow to perform and get results - the science behind humans17:00 | Workshop: Why systems and processes won't guarantee you win at salesSpeaker: Tara-Jane SloaneInteractive session on actionable tactics to win more customers.17:30 | Closing Remarks & NetworkingFinal wrap-up followed by networking drinks.SponsorsTerra ComputerLenovoHPAsusAPCand many more to come!Agenda?: 09:00 AMArrival & Expo?: 10:00 AMWelcome & SYNAXON UpdateInfo: Updates from the SYNAXON UK leadership team.?: 10:15 AMThe Sponsor SprintInfo: 60-second introductions from event partners.?: 10:30 AMTerra Computer in conjunction with Microsoft?: 11:15 AMMorning Break & Expo?: 11:45 AMKeynote: AI for Competitive GrowthHost: Katie KingInfo: How MSPs can harness AI for competitive growth — from service delivery to sales & marketing?: 12:45 PMFireside Chat: Real-World AI Case StudyInfo: A partner-led discussion on practical AI implementation and results. Guest: Tony Houlihan, TwentyFour IT Services Ltd ?: 01:15 PMLunch & Expo?: 02:15 PMSYNAXON Managed Services explainedInfo: How SYNAXON Managed Services help IT providers reduce overhead and support business growth.?: 02:45 PMHP Guest SessionInfo: Shaping the Future of Work: The AI Advantage with AMD & HP?: 03:15 PMAfternoon Refreshments & Expo?: 03:30 PMLenovoInfo: Navigating Lenovo’s AI roadmap and maximizing Microsoft Copilot.?: 04:00 PMKeynote: The Science Behind HumansHost: Mel EvesInfo: How to perform and get results - the science behind humans?: 05:00 PMWorkshop: Why systems and processes won't guarantee you win at salesHost: Tara-Jane SloaneInfo: Interactive session on actionable tactics to win more customers.?: 05:30 PMClosing Remarks & NetworkingInfo: Final wrap-up followed by networking drinks. - **Event URL**: https://allevents.in/wolverhampton/from-service-desk-to-sales-pitch-putting-ai-in-your-starting-xi/100001982265348017 - **Event Categories**: business, exhibitions, science-fair, workshops, art, literary-art, artificial-intelligence - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Age Limit: all_ages - Duration: 8 hours - Location: Molineux Stadium Conference & Events - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Wolverhampton - **state**: EN - **country**: United Kingdom - **location**: Molineux Stadium Conference & Events - **lat**: 52.59005980000001 - **long**: -2.131667900000001 - **full address**: Molineux Stadium Conference & Events, Waterloo Road, Wolverhampton, United Kingdom ## Event gallery - **Alt text**: From Service Desk to Sales Pitch: Putting AI in Your Starting XI - **Image URL**: https://cdn-az.allevents.in/events5/banners/d7c83704faec1ea66d0c7996a341221c5b1667a8631010405ee6fae256d52fb8-rimg-w1200-h600-dc000000-gmir.png?v=1770984932 ## FAQs - **Q**: When and where is From Service Desk to Sales Pitch: Putting AI in Your Starting XI being held? - **A:** From Service Desk to Sales Pitch: Putting AI in Your Starting XI takes place on Wed, 17 Jun, 2026 at 09:00 am to Wed, 17 Jun, 2026 at 05:00 pm at Molineux Stadium Conference & Events, Waterloo Road, Wolverhampton, United Kingdom. - **Q**: Who is organizing From Service Desk to Sales Pitch: Putting AI in Your Starting XI? - **A:** From Service Desk to Sales Pitch: Putting AI in Your Starting XI is organized by Synaxon UK LTD. - **Q**: Who is this event for? Is it right for me? - **A:** From Service Desk to Sales Pitch: Putting AI in Your Starting XI is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Wolverhampton, this event is thoughtfully curated to deliver a standout experience worth every moment. If From Service Desk to Sales Pitch: Putting AI in Your Starting XI sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "From Service Desk to Sales Pitch: Putting AI in Your Starting XI", "image": "https://cdn-az.allevents.in/events5/banners/d7c83704faec1ea66d0c7996a341221c5b1667a8631010405ee6fae256d52fb8-rimg-w1200-h600-dc000000-gmir.png?v=1770984932", "startDate": "2026-06-17", "endDate": "2026-06-17", "url": "https://allevents.in/wolverhampton/from-service-desk-to-sales-pitch-putting-ai-in-your-starting-xi/100001982265348017", "location": { "@type": "Place", "name": "Molineux Stadium Conference & Events", "address": { "@type": "PostalAddress", "streetAddress": "Waterloo Road", "postalCode": "WV1 4QR", "addressLocality": "Wolverhampton", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "52.59005980000001", "longitude": "-2.131667900000001" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "SYNAXON Summer Event", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-09-07", "availabilityEnds": "2026-06-17", "validFrom": "2026-09-07", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/wolverhampton/from-service-desk-to-sales-pitch-putting-ai-in-your-starting-xi/100001982265348017" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-09-07", "availabilityEnds": "", "validFrom": "2026-09-07", "url": "https://allevents.in/wolverhampton/from-service-desk-to-sales-pitch-putting-ai-in-your-starting-xi/100001982265348017", "price": 0, "name": "SYNAXON Summer Event 2026" } ], "organizer": [ { "@type": "Organization", "name": "Synaxon UK LTD", "url": "https://allevents.in/org/synaxon-uk-ltd/17690953", "description": "Europe's largest IT and Office Products Dealer Group. Helping Independent IT and Office Products Dealers to\r\nBuy Better...Sell More...Reduce Costs!\r\nSynaxon is the UK’s leading channel services dealer group. We help IT resellers and office products resellers buy better, sell more and reduce costs. We work with our members and with vendor and distributor partners to open up new routes to market, streamline purchasing processes and drive effective sales and marketing activity for the whole channel. In doing so, we help all our members and supplier partners to do more business and protect their margins.\r\nWe provide a wide range of tools and services that enable our partners to expand their horizons, operate their business more efficiently and make more profit. Our online EGIS platform enables our members to find and take advantage of the best deals available; our iTrends marketing programme enables resellers to actively take products to market and sell more; our Clic2IT portal enables them to take advantage of multiple distributor feeds to support e-commerce.\r\n " } ] } ] ```