# Event Details - **Event Name**: Marketing: The Essentials - **Event Start and End Date**: Tue, 27 Jan, 2026 at 10:00 am – Tue, 27 Jan, 2026 at 01:00 pm - **Event Description**: This workshop is designed to help give you the skills, knowledge and confidence to market your business successfully.About this EventTo help us speed up the registration process before the day, if you haven’t already completed a Build a Business registration form, please could you do so by clicking this link also.https://formbuilder.evolutive.co.uk/formsite/form/b501b384-7171-4793-91b2-65cf83140233Completion of this form is in addition to registering via Eventbrite and takes less than a minute to complete.Join Rachel Craig and Karen Macwee from Ruche Marketing who’ll be delivering Build a Business’s all new marketing workshop to microbusinesses, SMEs, entrepreneurs, pre-startups and startups on the core essentials of marketing to get you started.Rachel and Karen combined have almost 40 years of marketing experience and have designed this workshop to help give you the skills, knowledge and confidence to market your business successfully.The workshop will cover:• Understanding your customers/customer segmentation• Building an effective marketing strategy• Planning marketing campaigns• Building a brand through consistent marketing• Simple search engine optimisation (SEO) techniques• Creating effective social media content• Understanding PPC and display advertisingThey’ll also be on hand to answer any specific marketing questions about your business.To join this workshop, you or your business needs to have a postcode within the following GM authorities: Bolton, Bury, Oldham, Manchester, Salford, Stockport, Tameside, Trafford or Wigan.You also need to be:The owner of a business.ORAn aspiring entrepreneur with a business idea you want to develop.Please note: These are fully funded programmes. Failure to attend on two separate occasions without prior cancellation will result in you being barred from attending future workshops. This is due to the cost of setting up each workshop and preparing based on the number of sign-ups.Build a Business in GM Libraries is part funded by the UK Shared Prosperity Fund and managed by Manchester City Council. - **Event URL**: https://allevents.in/wigan/marketing-the-essentials/100001968107846549 - **Event Categories**: workshops, business, digital-marketing - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Wigan - **state**: EN - **country**: United Kingdom - **location**: Wigan Library - **lat**: 53.54552899999999 - **long**: -2.6303 - **full address**: Wigan Library, The Wiend, Wigan, United Kingdom ## Event gallery - **Alt text**: Marketing: The Essentials - **Image URL**: https://cdn-az.allevents.in/events7/banners/e179f4c7a3a32280205593e758ea5f7855f8dd62b43db412ad97a7cdfaf023bc-rimg-w940-h470-dcfbfdfc-gmir.jpg?v=1763373443 ## FAQs - **Q**: When and where is Marketing: The Essentials being held? - **A:** Marketing: The Essentials takes place on Tue, 27 Jan, 2026 at 10:00 am to Tue, 27 Jan, 2026 at 01:00 pm at Wigan Library, The Wiend, Wigan, United Kingdom. - **Q**: Who is organizing Marketing: The Essentials? - **A:** Marketing: The Essentials is organized by Build a Business - Wigan Libraries. - **Q**: Who is this event for? Is it right for me? - **A:** Marketing: The Essentials is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Wigan, this event is thoughtfully curated to deliver a standout experience worth every moment. 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