# Event Details

- **Event Name**: The Story of Levi Strauss & Co.: The Origin & Evolution of an Icon
- **Event Start and End Date**: Tue, 24 Mar, 2026 at 06:30 pm
- **Event Description**: Join Levi Strauss & Co. historian Tracey Panek for an in-person talk, “The Story of Levi Strauss & Co.: The Origin & Evolution of an Icon.”

Explore the rich history of Levi’s®, from its roots in the California Gold Rush to its rise as a global fashion powerhouse. Drawing on her work in the Levi’s archives, Tracey shares the fascinating stories behind the invention of blue jeans, the company’s pioneering use of rivets, and the cultural impact of denim across generations.

Tracey will share a rare glimpse into archival treasures and hear how these continue to shape the brand’s identity today. Tracey also discusses the challenges of preserving fashion history and the exciting work of digitising Levi’s legacy for future generations.

Whether you’re a fashion enthusiast, history buff, or simply curious about the story behind one of the world’s most iconic brands, this talk offers a unique opportunity to connect with Levi’s heritage.

All tickets must be booked in advance. In aid of Living Weaving Heritage at the Mill

Please note that tea and coffee will be available for donation. Doors open at 6.30 pm.
- **Event URL**: https://allevents.in/whitchurch/the-story-of-levi-strauss-and-co-the-origin-and-evolution-of-an-icon/200029398706413
- **Event Categories**: art, fine-arts, nonprofit
- **Interested Audience**: 
  - total_interested_count: 9

## Ticket Details

- **Ticket URL**: https://whitchurchsilkmill.org.uk/event/the-story-of-levi-strauss-co-the-origin-evolution-of-an-icon/?utm_source=AllEvents.in&utm_medium=event-discovery-platform&utm_campaign=whitchurch-events

## Event venue details

- **city**: Whitchurch
- **state**: EN
- **country**: United Kingdom
- **location**: Whitchurch Silk Mill, 28 Winchester Street,  , RG28 7AL Whitchurch, United Kingdom
- **lat**: 51.22843
- **long**: -1.33899
- **full address**: Whitchurch Silk Mill, 28 Winchester Street,  , RG28 7AL Whitchurch, United Kingdom, 28 Winchester Street, Whitchurch, RG28 7AL, United Kingdom

## Event Organizer details

- **affiliate_id**: 2
- **organizer**: Whitchurch Silk Mill (https://allevents.in/org/whitchurch-silk-mill/6915789)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events1/banners/cb306e5d467b66720c2dc443e6c577dfedda418997a3142f42a71c239dbe31a9-rimg-w1200-h1220-dcffffff-gmir?v=1773881602
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events1/banners/4126031b87fb0bff965a2c8a5b5bf3fb847eb203f4586c07d601d4a245dbd898-rimg-w300-h300-dcffffff-gmir?v=1773881603

## FAQs

- **Q**: When is the event happening?
  - **A:** Tue, 24 Mar, 2026 at 06:30 pm
- **Q**: Where is the event happening?
  - **A:** Whitchurch Silk Mill, 28 Winchester Street,  , RG28 7AL Whitchurch, United Kingdom, 28 Winchester Street, Whitchurch, RG28 7AL, United Kingdom
- **Q**: Who is organizing the event?
  - **A:** Whitchurch Silk Mill
- **Q**: What type of event is this?
  - **A:** art, fine-arts, nonprofit
- **Q**: Where can I find ticket details about The Story of Levi Strauss & Co.: The Origin & Evolution of an Icon ?
  - **A:** You can find ticket details about this event on AllEvents.

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