# Event Details

- **Event Name**: From Leads to Customers: Build Your Sales Plan
- **Event Start and End Date**: Wed, 18 Nov, 2026 at 09:00 am – Wed, 18 Nov, 2026 at 10:30 am (-05:00)
- **Event Description**: In this interactive workshop, you’ll learn the essential strategies to sell with confidence.About this EventFinding new customers can often feel inconsistent, especially for entrepreneurs who are responsible for both delivering their product or service and generating new business.In this interactive workshop, participants will learn a practical approach to identifying the right potential customers, finding new leads, starting conversations, and building a simple sales routine they can use consistently. The session will combine short teaching segments with hands-on exercises, giving participants time to apply the concepts directly to their own business.What Participants Will LearnA clearer definition of their target customerA shortlist of the best places to find potential leadsA simple outreach approach they can use to start conversationsA personalized weekly sales activity planThree immediate actions they can take after the workshopKey TakeawayParticipants will leave with a practical sales plan they can begin using right away to create more consistent opportunities for their business. The focus of the session is not on complex sales theory, but on helping entrepreneurs answer three important questions:Who should I be targeting?Where can I find them?What should I do each week to turn more potential customers into conversations?Presenter: Ami Trivedi, High PerformaAmi Trivedi is a former Salesforce seller and the founder of High Performa, an award-winning sales training company. In just three years at Salesforce, she was promoted every cycle and closed over $15 million in deals, working with Fortune 500 companies and learning what truly drives buying decisions. Today, she equips entrepreneurs and business leaders with practical sales strategies, proven frameworks, and the confidence to win more customers and grow their businesses. Ami is also the host of the Ask For It podcast, where she shares insights on sales, negotiation, career growth, and advocating for yourself.Do It In Durham Entrepreneurship WeekNovember 16 – 20st 2026Join us for the 14th year of ‘Do It In Durham Entrepreneurship Week’.Durham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week.Do It In Durham Entrepreneurship Week is a collaboration of Durham’s business support, educational and networking organizations who have come together to encourage and support entrepreneurs, job creators and innovators who create economic growth in the Durham Region.Together We Build
- **Event URL**: https://allevents.in/whitby/from-leads-to-customers-build-your-sales-plan/100002000484269301
- **Event Categories**: business, workshops
- **Interested Audience**: 
  - total_interested_count: 0
- **Event Highlights**: 
  - Duration: 1 hour 30 minutes
  - Location: Durham Region HQ Oshawa Room
  - Languages: English

## Ticket Details

- **Ticket Price Range**: min: 0, max: 0, currency: CAD

## Event venue details

- **city**: Whitby
- **state**: ON
- **country**: Canada
- **location**: Durham Region HQ Oshawa Room
- **lat**: 43.8986186
- **long**: -78.94031509999999
- **full address**: Durham Region HQ Oshawa Room, 605 Rossland road East, Whitby, Canada

## Event gallery

- **Alt text**: From Leads to Customers: Build Your Sales Plan
  - **Image URL**: https://cdn-az.allevents.in/events9/banners/abce5aacbdef9b2014d9c72d0b07fe1d9c7117e222e85927f7c1748daba8f69f-rimg-w1200-h600-dcf8f8f8-gmir.jpg?v=1791252066

## FAQs

- **Q**: When and where is From Leads to Customers: Build Your Sales Plan being held?
  - **A:** From Leads to Customers: Build Your Sales Plan takes place on Wed, 18 Nov, 2026 at 09:00 am to Wed, 18 Nov, 2026 at 10:30 am at Durham Region HQ Oshawa Room, 605 Rossland road East, Whitby, Canada.
- **Q**: Who is organizing From Leads to Customers: Build Your Sales Plan?
  - **A:** From Leads to Customers: Build Your Sales Plan is organized by Business Advisory Centre Durham (BACD).
- **Q**: Who is this event for? Is it right for me?
  - **A:** From Leads to Customers: Build Your Sales Plan is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Whitby, this event is thoughtfully curated to deliver a standout experience worth every moment. If From Leads to Customers: Build Your Sales Plan sounds like your kind of event, don't wait - spots fill up fast.

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