Sales and Scale 2026

“Building the sales capability behind Northern Ireland’s next generation of global tech companies”.

Sales and Scale is Northern Ireland’s first conference dedicated to the commercial side of tech and software, where founders, sales leaders and teams learn how to turn great products into scalable, global businesses.

Sales and Scale responds to a widely recognised challenge: the region produces top-class software engineers and technology companies, but many businesses still face barriers to developing scalable sales engines that maximise growth at home and abroad.

Leaders from companies such as Kainos, Options Technology, SciLeads, Cloudsmith, First Derivative, Andor, Teamworks and TeamFeePay will take to the stage alongside local early-stage microbusinesses and global multinationals including AWS, Google and Salesforce. Investment firms will share how they assess and support commercial readiness and sales traction when backing technology businesses.

The conference will deliver practical insight into building repeatable sales processes, developing high-performing teams, expanding into international markets and scaling advanced technology products. Expect honest lessons from those who’ve done it — and learned the hard way.

Sales and Scale is designed for companies at every stage of growth – from early-stage founders and teams transitioning away from founder-led sales, to established firms and those working on new routes to market, including procurement. The audience will include founders, leaders, sales teams and investors, with sessions focused on sales challenges and wins alongside the systems and processes required to scale, including the use of AI.

Sales and Scale aligns with the ambitions of Software NI, the NI Executive, Invest Northern Ireland, and the Department for the Economy. The conference is supported by Headline Sponsor Kainos, Supporting Sponsors, Options Technology and MCS Group, and Industry Partners, Catalyst, Ormeau Labs, Raise Ventures, Invest Northern Ireland and The Department for the Economy.

Key Themes & Sessions

• Building a Powerful Value Proposition:

What truly differentiates your product—and how to communicate it convincingly.

• Trust the Process: Creating a Repeatable Sales Engine

The discipline, data, and structure behind scalable sales success.

• Know Your Customer (KYC)

How insight, empathy, and intelligence drive long-term client value.

• Evolution of a Sales Rep

The modern seller: from order-taker to strategic advisor.

• The Machine: Sales, Systems & Automation

Harnessing AI, automation, and analytics to supercharge performance.

• From Founder to Framework

Lessons on building teams, structures, and trust beyond the founder.

• New Territories and Routes to Market

Expanding into global markets—what works, what doesn’t, and what nobody tells you. Channels, partnerships, ecosystems, OEM models, and more.

• Inside the Deal Room

Procurement insights from public and private sectors

• Scaling Up: Access to Finance for Scaling Companies

Insights on moving from early traction to sustained, scalable success and access to finance.

Also check out other Business events in Belfast, Conferences in Belfast, Contests in Belfast.