# Event Details - **Event Name**: WAMA presents – Market Research: Value, Scalability and the Voice of WA - **Event Start and End Date**: Wed, 25 Mar, 2026 at 07:00 am – Wed, 25 Mar, 2026 at 09:30 am - **Event Description**: Wednesday 25 March 2026 | 7:30-9:30am | Fraser's Kings ParkAbout this EventWAMA presents – Market Research: Value, Scalability and the Voice of WAFor WAMA’s first breakfast of 2026, we’re asking: what are we really basing our marketing decisions on?We’ll unpack why robust, professional research matters, how it scales in real world marketing decision making, and how teams are (and aren’t) adapting research methods using AI.Date: Wednesday 25th of March, 2026Time: Doors open at 7am for a 7.30 – 9.30am eventVenue: Fraser’s Restaurant, Kaarta Gar-up, 60 Fraser Ave, West Perth WA 6005Topic: WAMA presents – Market Research: Value, Scalability and the Voice of WAMatt Oakley, Chief Strategy Officer for 303, and Dr Serena McClellan, Associate Director for CoreData WA, will kick things off in a cracking keynote that will uncover headline findings from their study, The Voice of Western Australia – a look at life here in the West. They’ll unpack what it all means, and the importance of robust formative research to inform marketing efforts.Then, our host Jeff Healy, State Director for Verian, will lead a panel of brilliant minds in a practical chat that’s grounded in how WA marketing teams are using research to elevate their work:Kristina Green, Chief Marketing & Growth Officer, HIFLuke Clarke, GM Marketing & Operations, BedshedKayla Surace, Associate Director, Metrix ConsultingGet to know our keynote and panel speakers ?Dr Serena McClellanOver the past 12 years, Serena has built a career out of curiosity and a genuine interest in human behaviour, and spends her time uncovering the stories behind numbers. She has partnered with organisations of all sizes across commercial, government, and academic contexts, from small local start-ups to multi-national conglomerates. Her research has shaped brand positioning, uncovered new market opportunities, and strengthened campaign and communication strategies. She takes pride in making rigorous research accessible, and providing findings that are easy to grasp and act on.Matt OakleyMatt heads up strategy and the agency at 303 where he can often be found helping to build brands and change behaviour. Coming up to 3 years in WA now, he counts himself lucky to be helping the likes of Lotterywest, The Push Up Challenge, Pentanet and the WA Government connect better with their audiences across Australia . Before joining 303 he did the same for Nestlé Group, Carlsberg Group, Mondelez International and National Foods across Europe, North America, Asia and The Middle East.Kristina GreenKristina Green shapes, drives and executes HIF’s brand experience, reputation, marketing, and growth strategies. With a depth of marketing leadership experience in the private health insurance sector, at HIF Kristina is focused on building and forging strategic partnerships to drive member engagement and growth across all sales and distribution channels.Kayla SuraceKayla Surace is a Business Director at Metrix and one of WA’s leading market research practitioners. She works with senior leaders across the state to turn research and complex data into clear, actionable insight that drives better decisions. With expertise spanning government, transport and tourism, Kayla’s work has shaped brands, guided campaign strategy and improved ROI and marketing effectiveness.Our sponsors play a big role in making our events come to life! ? https://cdn-az.allevents.in/events8/banners/8b52b940-1746-11f1-bd6f-bd69cb84d700-rimg-w766-h740-dc2d2937-gmir.jpg - **Event URL**: https://allevents.in/west-perth/wama-presents-market-research-value-scalability-and-the-voice-of-wa/100001983515769060 - **Event Categories**: nonprofit, contests, health-wellness - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 105.07, max: 105.07, currency: AUD ## Event venue details - **city**: West Perth - **state**: WA - **country**: Australia - **location**: Fraser's Kings Park - **lat**: -31.959593 - **long**: 115.8437233 - **full address**: Fraser's Kings Park, 60 Fraser Avenue, West Perth, Australia ## Event gallery - **Alt text**: WAMA presents – Market Research: Value, Scalability and the Voice of WA - **Image URL**: https://cdn-az.allevents.in/events8/banners/5d41023c0d3676abe11345fd7490f85be524d2be081009f2428c9dab4085efb4-rimg-w1200-h600-dc2b2936-gmir.jpg?v=1772572721 ## FAQs - **Q**: When and where is WAMA presents – Market Research: Value, Scalability and the Voice of WA being held? - **A:** WAMA presents – Market Research: Value, Scalability and the Voice of WA takes place on Wed, 25 Mar, 2026 at 07:00 am to Wed, 25 Mar, 2026 at 09:30 am at Fraser's Kings Park, 60 Fraser Avenue, West Perth, Australia. - **Q**: How much do tickets cost for WAMA presents – Market Research: Value, Scalability and the Voice of WA? - **A:** Tickets for WAMA presents – Market Research: Value, Scalability and the Voice of WA are priced at AUD 105 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityGeneral AdmissionAUD 105 + AUD 7 feeAvailable - **Q**: Who is organizing WAMA presents – Market Research: Value, Scalability and the Voice of WA? - **A:** WAMA presents – Market Research: Value, Scalability and the Voice of WA is organized by WAMA. - **Q**: Who is this event for? Is it right for me? - **A:** WAMA presents – Market Research: Value, Scalability and the Voice of WA is ideal for learners, working professionals, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in West Perth, this event is thoughtfully curated to deliver a standout experience worth every moment. If WAMA presents – Market Research: Value, Scalability and the Voice of WA sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "WAMA presents – Market Research: Value, Scalability and the Voice of WA", "image": "https://cdn-az.allevents.in/events8/banners/5d41023c0d3676abe11345fd7490f85be524d2be081009f2428c9dab4085efb4-rimg-w1200-h600-dc2b2936-gmir.jpg?v=1772572721", "startDate": "2026-03-25", "endDate": "2026-03-25", "url": "https://allevents.in/west-perth/wama-presents-market-research-value-scalability-and-the-voice-of-wa/100001983515769060", "location": { "@type": "Place", "name": "Fraser's Kings Park", "address": { "@type": "PostalAddress", "streetAddress": "60 Fraser Avenue", "postalCode": "6005", "addressLocality": "West Perth", "addressRegion": "WA", "addressCountry": "AU" }, "geo": { "@type": "GeoCoordinates", "latitude": "-31.959593", "longitude": "115.8437233" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Wednesday 25 March 2026 | 7:30-9:30am | Fraser's Kings Park", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2026-04-08", "availabilityEnds": "2026-03-25", "validFrom": "2026-04-08", "lowPrice": "105.07", "highPrice": "105.07", "price": "105.07", "url": "https://allevents.in/west-perth/wama-presents-market-research-value-scalability-and-the-voice-of-wa/100001983515769060" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2026-04-08", "availabilityEnds": "", "validFrom": "2026-04-08", "url": "https://allevents.in/west-perth/wama-presents-market-research-value-scalability-and-the-voice-of-wa/100001983515769060", "price": "105.07", "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "WAMA", "url": "https://allevents.in/org/wama/18519667", "description": "We Are WAMA - Our purpose is to champion the WA marketing community in an inclusive manner, to promote greater advocacy for local talent and encourage brighter, braver and more effective marketing practices, through knowledge sharing, collaboration and networking. Please join us in attending a series of events showcasing interesting, best practice marketing projects and provide practical insights and learnings to inspire the WA Marketing industry." } ] } ] ```