

# Event Details

- **Event Name**: From Clicks to Customers: Optimise Your E commerce Business
- **Event Start and End Date**: Mon, 02 Mar, 2026 at 11:00 pm – Tue, 03 Mar, 2026 at 03:00 am
- **Event Description**: Join us for our next Better Business Skills workshop: From Clicks to Customers: Optimise Your E commerce Business
Running an eCommerce business and want better results from ads, email, and data?
Join us for a practical, hands-on session covering Google &amp; Meta Shops, conversion tracking, short-form video, sales calendars, and high-impact email strategies using email marketing and Klaviyo.

Topics covered: 
•	Setting up Google and Meta Shop for eCommerce businesses
•	Setting up conversion tracking 
•	Creative volume and testing - Short Form Video across each phase of the funnel
•	Calendar for Sales Events for the year
•	Cleaning up your customer profiles
•	Creating practical segments
•	Sending a Best Sellers Email
•	3 flows to review and focus on

What you'll walk away with:
•	Templates
•	Clear actions
•	Practical ideas you can implement into your business tomorrow

Who should Attend:
 Ecommerce Business Owners or Marketing Professionals who are looking to increase revenue and have confidence in their product marketing approach across Email and Paid channels, Active CRM/ Email Marketing Platform, Meta Business Suite, Shopify or WordPress/ (Woo Commerce) Website.

Connect and Collaborate
We’ve set aside time for networking and light refreshments after the workshop. Please welcome to stay, enjoy some light refreshments, meet other local business owners and chat with Surf Coast’s business support team. It’s a relaxed opportunity to connect and meet others in the room.
•	Free, but registrations required.
•	Light refreshments provided.

Your Presenter: Arthur St. Digital and Greenfish Marketing

Matt Cowdell is a Director at Arthur St. Digital, and has years of digital, news and marketing experience. Matt has a Bachelor Degree in Commerce with majors in Marketing and Interactive Marketing. Arthur St. is A Digital agency utilising the best features of both traditional and digital media to reach their client's target audience, project an impactful message, and generate business growth.

Steve Berry is the founder of Greenfish Marketing. He specialises in helping eCommerce brands grow revenue through high performing Email, SMS and Automation. Steve started in marketing straight after university and since 2007, has worked across automation, paid advertising, website projects and lifecycle marketing, turning first time customers into loyal buyers. Greenfish Marketing partners with brands including AMX Superstores, Lana Wilkinson, JettProof and iRobot, building retention systems that make growth feel simpler, not harder.

Access:
The venue is wheelchair accessible. Please message the business team: business@surfcoast.vic.gov.au if you require additional support to attend this workshop. 

Questions?
If you need any further information please contact the Business Support Team.
Business Support Team

When
9am for 9:15am start
Tuesday 3 March | 9:15AM - 1:00 PM
Workshop: 9.30 AM - 12:15 PM
Networking: 12:15 PM - 1:00PM

Location
Surf Coast Shire Council, 1 Merrijig Drive, Torquay, 3228
- **Event URL**: https://allevents.in/waurn-ponds/from-clicks-to-customers-optimise-your-e-commerce-business/200029638405507
- **Event Categories**: workshops, digital-marketing, performances, entertainment, calendar
- **Interested Audience**: 
  - total_interested_count: 2

## Ticket Details

- **Ticket URL**: https://events.humanitix.com/from-clicks-to-customers-optimise-your-e-commerce-business/tickets?utm_source=AllEvents.in&utm_medium=event-discovery-platform&utm_campaign=waurn+ponds-events

## Event venue details

- **city**: Waurn Ponds
- **state**: VI
- **country**: Australia
- **location**: 1 Merrijig Drive, Torquay, VIC, Australia, Victoria 3228
- **lat**: -38.30641
- **long**: 144.32432
- **full address**: 1 Merrijig Drive, Torquay, VIC, Australia, Victoria 3228, Civic Precinct, 1 Merrijig Dr, Torquay VIC 3228, Australia, Waurn Ponds

## Event Organizer details

- **affiliate_id**: 2
- **organizer**: Surf Coast Business Collective (https://allevents.in/org/surf-coast-business-collective/17078468)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events5/banners/6cac71350bbd722fe92a56aedbe1ae453876c532e3f806cdd76858d70c383116-rimg-w1200-h600-dc919190-gmir?v=1771843934
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events5/banners/a3c662225763209600a682b13fc919821aa64c03aad57245e2fda0ed55582024-rimg-w300-h300-dcbabfc3-gmir?v=1771843935

## FAQs

- **Q**: When is the event happening?
  - **A:** Mon, 02 Mar, 2026 at 11:00 pm
- **Q**: Where is the event happening?
  - **A:** 1 Merrijig Drive, Torquay, VIC, Australia, Victoria 3228, Civic Precinct, 1 Merrijig Dr, Torquay VIC 3228, Australia, Waurn Ponds
- **Q**: Who is organizing the event?
  - **A:** Surf Coast Business Collective
- **Q**: What type of event is this?
  - **A:** workshops, digital-marketing, performances, entertainment, calendar
- **Q**: Where can I find ticket details about From Clicks to Customers: Optimise Your E commerce Business ?
  - **A:** You can find ticket details about this event on AllEvents.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Event",
        "name": "From Clicks to Customers: Optimise Your E commerce Business",
        "image": "https://cdn-az.allevents.in/events5/banners/6cac71350bbd722fe92a56aedbe1ae453876c532e3f806cdd76858d70c383116-rimg-w1200-h600-dc919190-gmir?v=1771843934",
        "startDate": "2026-03-02",
        "endDate": "2026-03-03",
        "url": "https://allevents.in/waurn-ponds/from-clicks-to-customers-optimise-your-e-commerce-business/200029638405507",
        "location": {
            "@type": "Place",
            "name": "1 Merrijig Drive, Torquay, VIC, Australia, Victoria 3228",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Civic Precinct, 1 Merrijig Dr, Torquay VIC 3228, Australia",
                "addressLocality": "Waurn Ponds",
                "addressRegion": "VI",
                "addressCountry": "AU"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "-38.30641",
                "longitude": "144.32432"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "Join us for our next Better Business Skills workshop: From Clicks to Customers: Optimise Your E commerce Business\nRunning an eCommerce business and want better results from ads, email, and data?\nJoin us for a practical, hands-on session covering Google & Meta Shops, conversion tracking, short-fo",
        "organizer": [
            {
                "@type": "Organization",
                "name": "Surf Coast Business Collective",
                "url": "https://allevents.in/org/surf-coast-business-collective/17078468",
                "description": "The Surf Coast Business Collective has been created for Surf Coast businesses who want a way to be updated, share and connect with each other on business related matters in the Surf Coast."
            }
        ]
    }
]
```