Low Times

Low Times Festival returns on July 11th to the Santa Cruz County Fairgrounds, bringing together car enthusiasts from across California for a full day of unforgettable experiences and standout builds. What began as a local gathering has grown into a full-scale automotive festival that connects the car communities of Watsonville and beyond—where passion, creativity, and culture come together.

Now in its sixth year, Low Times Festival showcases one of California’s most diverse automotive lineups. From JDM, KDM, Domestic, Exotic, and Classic builds to unique styles from every corner of car culture, the event celebrates the individuality behind every vehicle.

Beyond the cars, attendees can explore a curated mix of aftermarket brands, streetwear labels, and collectible vendors, enjoy local food trucks, vibe to a live DJ, and experience an award ceremony loaded with prizes. This year marks our biggest celebration yet—don’t miss your chance to be part of an unforgettable day at the Santa Cruz County Fairgrounds.

Also check out other Festivals in Watsonville, Food & Drink events in Watsonville.