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The Power of the Podcast: What You Need to Know Before You Launch


The Power of the Podcast: What You Need to Know Before You Launch

Today, podcasts are becoming more popular than ever as they continue to emerge as a go-to medium for content and news. In fact, research shows that 44% of Americans have listened to a podcast, adding to the 124 million listeners worldwide, and highlighting the 12 million new listeners that have emerged in just one year.  


This DC Communicators networking event invites industry experts in media and communications to explore both the ups and downs of launching a podcast. The event will discuss how internal influencers can positively impact their organization’s brand with a thought-provoking podcast, if all the right ingredients are in place. We invite you to join us as we examine the following questions with our panel of experts


What do you need before you launch a podcast?

How much does it cost, in soft and hard costs, to launch a podcast?

What do you know now, that you didn’t before, that you wished you had before launching one or more of your podcasts?


Brad Bosserman, Managing Director, POLITICO

Dave Shaw, Executive Producer, POLITICO Audio

Ariam and Yodit Solomon, Deux Sol Radio

 By the end of this session, participants will be able to:


Know the right questions to ask themselves before they begin podcasting

Identify the top 5 must haves before launching a podcast

Walk away with a light framework of “to do’s” to get started


 About DC Communicators

DC Communicators is a network of communications and marketing professionals in the Washington, DC, metro area who are interested in emerging trends in earned, paid and digital media. Founded by Mimi Carter in 2013, the group meets quarterly at the National Building Museum to network and discuss such trends. Topics for previous events have included online fundraising campaigns, content marketing, crisis communications, and best practices for social media and the law.

Previous speakers have included:

Jonah Langenbeck, AVP of Marketing and Communications, National WWII Museum

Loic Tallon, Senior Mobile Manager, Metropolitan Museum of Art

Stephanie Pereira, Arts & Culture Lead, Kickstarter

Eleanor Goldhar, former CMO, Guggenheim Museum

Lauren Lawson-Zilai, Senior Director of Public Relations and National Spokesperson for Goodwill Industries International

Adam Paige, VP of Global Communications, Illy Coffee

Dr. Timothy Coombs, PhD and Professor of Crisis Communications at Texas A &M University

Jeanne G. Hamrick, APR, Senior Manager, Media Relations at the American Red Cross and more!





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