We Are Our Brand: Bridging Critical Connections b/w HR & Brand Strategy

Join members of the Central West Coast Chapter of the Florida Public Relations Association along with guest speaker Kelly Carlstein, Vice President of Brand Strategy for the Gulf Coast Community Foundation on Wednesday, June 18 for a deep dive into the oftentimes overlooked connection between HR and brand strategy.

This session will highlight the essential role of Human Resources in shaping and sustaining a company’s brand. Discover how HR strategies - such as onboarding, employee engagement, and culture development - are integral to communicating and embodying your brand both internally and externally. Learn how aligning HR practices with brand can create an authentic employee experience that reinforces your brand value, drives organizational success, and helps attract and retain top talent.

About Kelly: Kelly joined Gulf Coast in 2018 and oversees Gulf Coast Community Foundation’s marketing and public relations strategies. As Vice President of Gulf Coast’s Brand Strategy and Experience Team, she leads digital and traditional marketing strategies and innovative storytelling in partnership with donors and community partners. Kelly is a graduate of the GCLI class of 2018. Prior to joining Gulf Coast, she worked in marketing and public relations for the private club and healthcare industries.

This event is powered by CWC-FPRA's annual sponsors: Caldwell Trust Company, Sir Speedy Sarasota, Joe Curley, APR, CPRC, and Visit Sarasota County.

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