# Event Details - **Event Name**: Build a Product the Market Actually Wants — Product & Innovation - **Event Start and End Date**: Wed, 08 Jul, 2026 at 10:00 am – Wed, 15 Jul, 2026 at 01:00 pm - **Event Description**: Hands-on masterclass for founders and SME leaders to build, validate and scale products the market actually responds to.About this EventBuild a product the market actually wants — not just one you believe inMost products don’t struggle because they are bad.They struggle because the market never fully responds.This masterclass is designed for founders and SME leaders who want to move beyond assumptions — and start building based on real market behaviour.Why this mattersThe challenge is rarely the idea.It’s whether the market actually responds to it.Many products never reach the traction they should —not because they lack potential, but because they are built on assumptions instead of validated behaviour.Feedback is interpreted as validationInterest is mistaken for demandMomentum is assumed, rather than provenThe result:Strong products that never fully land — or scale — in the market.What you will get from the sessionClarity on whether your product is truly differentiated — and where it falls shortA sharper definition of your highest-value MVPA structured approach to validating assumptions through real customer behaviourA clearer product roadmap linked to commercial reality and growth potentialA more disciplined way of balancing intuition with market insightThis is a hands-on session.You will work directly on your own product or service, in small groups to ensure personal focus, feedback and real progress.What makes this differentThis is not theory. Everything is applied directly to your own business.You will work with:Product differentiation grounded in real market positioningMVP prioritisation based on behaviour — not just opinionStructured validation approachesSignal vs. noise in customer feedbackAI and rapid prototyping (“vibe coding”) to test ideas fasterPart of a structured masterclass seriesThis session is part of the Beyond Capital Masterclass Series.Each module is a focused deep-dive into core growth areas such as:Product & InnovationGo-to-Market StrategyCommercial Model & PricingGrowth through networksFunding strategyNext‑Generation AI: Strategy, Governance & SustainableImpactYou can engage with individual sessions depending on what is most relevant for your business.Who should attendFounders building scalable companiesSME owners and CEOs in growth modeBusiness leaders preparing for their next strategic phaseDelivered in collaboration with Base2See details and join via the app: Limited seatsAgendaWelcome & Why Products Don’t Gain TractionInfo: Understanding the gap between what we believe and how the market actually respondsDifferentiation & Market PositioningInfo: Clarifying what makes your product stand out — and where it currently falls shortValidation & Customer Behaviour Info: How to test assumptions through real customer behaviour — not just feedback or opinion. Understanding signal vs. noise in what your customers say vs. doAI & Rapid Validation (Vibe Coding)Info: How to use AI and rapid prototyping to test ideas faster and accelerate your validation process Turning concepts into simple, testable prototypes — allowing you to observe real customer behaviour (not just what they say) and shorten learning cycles, while balancing market feedback with your own product intuitionMVP Definition & PrioritizationInfo: Focusing on what actually matters for traction — not just feature completenessBusiness Model & Commercial FitInfo: Aligning product, value proposition and commercial realityProduct Roadmap & Next StepsInfo: A clearer path forward based on market reality — not assumptionsHands-on group work & peer feedback throughoutInfo: Working on your own product with structured input and reflection from peers - **Event URL**: https://allevents.in/val%C3%A8ncia/build-a-product-the-market-actually-wants-product-and-innovation/100001991865849375 - **Event Categories**: fitness, Business, Contests - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 3 hours - Location: La Marina de Valencia - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: València - **state**: VC - **country**: Spain - **location**: La Marina de Valencia - **lat**: 28.5213883 - **long**: -81.46483549999999 - **full address**: La Marina de Valencia, Co-working space Base2, València, Spain ## Event gallery - **Alt text**: Build a Product the Market Actually Wants — Product & Innovation - **Image URL**: https://cdn-az.allevents.in/events3/banners/d9df68d54908c06c0f5b9404e3bcb82b17090d654dd61ea8b53a83fc8ac2ed95-rimg-w1200-h680-dcc3b9ad-gmir.jpg?v=1781542513 ## FAQs - **Q**: When and where is Build a Product the Market Actually Wants — Product & Innovation being held? - **A:** Build a Product the Market Actually Wants — Product & Innovation takes place on Wed, 08 Jul, 2026 at 10:00 am to Wed, 15 Jul, 2026 at 01:00 pm at La Marina de Valencia, Co-working space Base2, Valencia, Spain. - **Q**: Who is organizing Build a Product the Market Actually Wants — Product & Innovation? - **A:** Build a Product the Market Actually Wants — Product & Innovation is organized by Beyond Capital. - **Q**: Who is this event for? Is it right for me? - **A:** Build a Product the Market Actually Wants — Product & Innovation is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Valencia, this event is thoughtfully curated to deliver a standout experience worth every moment. 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