# Event Details

- **Event Name**: Breakfast Lab: User Experience Research
- **Event Start and End Date**: Thu, 15 May, 2025 at 09:00 am – Thu, 15 May, 2025 at 12:00 pm
- **Event Description**: Turn user experience research into audience clarity.About this EventAt Breakfast Lab, you’ve had questions about how to interview customers and where to find them. This workshop will dive into those questions and teach entrepreneurs how to research effectively!In this session, we will introduce the basic concepts of User Experience Research and how these concepts can be used to drive innovation and product development. Course content and Q&A will include how to generate product/business hypotheses, types of research methods, and how to develop insights from your data.By the end of this session, attendees will:Understand the core principles of user experience researchLearn how to think about your business idea as testable hypothesesGain familiarity with different research methods and when to use themLearn how researchers move from hypotheses to insights to product impactAbout Breakfast LabBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs, providing access to the right tools and the right people at the right time.These events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome.There are two parts to each Breakfast Lab:Startup Workshop: 9 – 10:30 amStartup Coaching: 10:30 am – noonAttend both parts, or just one.Learn more about Breakfast Lab.Who should attend:Idea-stage and early-stage entrepreneurs who want to dig deeper into customer research to validate assumptions, uncover insights, and build solutions that truly resonate.Meet this week’s facilitator:Meg Witmer is a mixed methods UX researcher who studies beliefs, attitudes and motivations and their influence on people's needs and behaviors. She graduated from University of Michigan with a PhD in Consumer Behavior. Her research has served the development of educational tools at the Chan Zuckerberg Initiative, international payments infrastructure at Stripe, and the creation of new-to-the-world payments and commerce products at Facebook, including Payments in Messenger and Marketplace among other international growth efforts. Most recently she worked for Verily Life Sciences, developing ways to increase the interoperability of health systems data and its impact on patient outcomes. When not studying people, she likes cooking, ceramics and paddleboarding.About 20Fathoms: 20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries, and specializes in working with technology-focused companies. Programs include startup education, business coaching, connections, funding, and general support. 
- **Event URL**: https://allevents.in/traverse-city/breakfast-lab-user-experience-research/100001317559739649
- **Event Categories**: business, workshops, health-wellness
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fbreakfast-lab-user-experience-research-tickets-1317559739649
- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Traverse City
- **state**: MI
- **country**: United States
- **location**: 20Fathoms
- **lat**: 44.774717
- **long**: -85.64295729999999
- **full address**: 20Fathoms, 10850 E. Traverse Hwy, Ste. 4400, Traverse City, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: 20Fathoms (https://allevents.in/org/20fathoms/22643920)

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## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 15 May, 2025 at 09:00 am
- **Q**: Where is the event happening?
  - **A:** 20Fathoms, 10850 E. Traverse Hwy, Ste. 4400, Traverse City, United States
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 USD
- **Q**: Who is organizing the event?
  - **A:** 20Fathoms
- **Q**: What type of event is this?
  - **A:** business, workshops, health-wellness
- **Q**: Where can I find ticket details about Breakfast Lab: User Experience Research ?
  - **A:** You can find ticket details about this event on AllEvents.

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