Breakfast Lab: User Experience Research

At Breakfast Lab, you’ve had questions about how to interview customers and where to find them. This workshop will dive into those questions and teach entrepreneurs how to research effectively!

In this session, we will introduce the basic concepts of User Experience Research and how these concepts can be used to drive innovation and product development. Course content and Q&A will include how to generate product/business hypotheses, types of research methods, and how to develop insights from your data.

By the end of this session, attendees will:

• Understand the core principles of user experience research
• Learn how to think about your business idea as testable hypotheses
• Gain familiarity with different research methods and when to use them
• Learn how researchers move from hypotheses to insights to product impact
  

Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs, providing access to the right tools and the right people at the right time.

These events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome.

There are two parts to each Breakfast Lab:

• Startup Workshop: 9 – 10:30 am

• Startup Coaching: 10:30 am – noon

Attend both parts, or just one.

Learn more about Breakfast Lab.

Idea-stage and early-stage entrepreneurs who want to dig deeper into customer research to validate assumptions, uncover insights, and build solutions that truly resonate.

Meg Witmer is a mixed methods UX researcher who studies beliefs, attitudes and motivations and their influence on people's needs and behaviors. She graduated from University of Michigan with a PhD in Consumer Behavior. Her research has served the development of educational tools at the Chan Zuckerberg Initiative, international payments infrastructure at Stripe, and the creation of new-to-the-world payments and commerce products at Facebook, including Payments in Messenger and Marketplace among other international growth efforts. Most recently she worked for Verily Life Sciences, developing ways to increase the interoperability of health systems data and its impact on patient outcomes. When not studying people, she likes cooking, ceramics and paddleboarding.

20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries, and specializes in working with technology-focused companies. Programs include startup education, business coaching, connections, funding, and general support. 

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